CRM Data Analytics Manager (Nutrition Division)

Yêu cầu ứng viên

• 8 - 10 years business experience including heavy emphasis on analytics or equivalent combination of education and experience. Relevant functional backgrounds included: CRM, Marketing Analysis, Marketing Response Modeling, Database Marketing/Operations, or Statistical Modeling & Forecasting.
• Relevant business experience required with demonstrated understanding of database marketing strategies.
• o Experience working with Salesforce Cloud platform (Service Cloud, Marketing Cloud, Social Cloud) strongly preferred.
• o Experience with marketing database platforms and campaign management tools required.
• The role provides reporting and analytical expertise
• and guidance on CRM programs and business results. Responsible for gathering and evaluating research and data from various sources, generating actionable insights, developing reports and creating presentations based on audience.
• Provides business performance data for input into Area and Global dashboards.
• In addition, the role will be assisting the CRM team on campaign setup,
• execution and operational reporting/analyses.
• Reporting directly to: CRM Director
• Support strategic campaign planning activities including acquisition and redemption forecasting; develop campaign performance reporting and analysis
• Auditing/Identification and optimization of campaign strategies and other factors impacting program performance. Identification of trends, issues, gaps and performance improvement opportunities across all CRM programs on a
• Create and lead the dissemination of monthly dashboard reporting used to measure program performance.
• Support the CRM business plan and budget development process and forecasting, including identification of the impacts of operational and policy changes, enterprise initiatives, changes in strategy, methodology, acquisition
• Develop and implement requirements and functionality to enhance the existing data infrastructure, including working with external vendors to acquire,
• manage and utilize customer data and serves as the primary POC for CRM in all aspects of data.
• Support all data requirements needed for customer research initiatives. Work with internal/external stakeholders to identify sampling requirements and isolate/provide customer data for research targeting.
• Demonstrate a detailed knowledge and understanding of data architecture.
• Excellent problem-solving skills along with the ability to understand and apply analytical judgment.
• Ability to break down complex problems into manageable goals and actions.
• Solid understanding of business planning, marketing testing and reporting methodology.
• Ability to multi-task and work under tight and/or shifting deadlines; Ability to prioritize tasks based on business impact and manage time appropriately within a fast-paced environment.
• o Expertise required of modeling tools, transactional and SKU-level data, CRM technologies, and segmentation/targeting strategies.
• o Advanced proficiency with Word, Access, PowerPoint and Excel is essential.
• o Familiar with processing mapping tools, such as Visio.
• o Understanding of ROI principles is strongly preferred.
• o Statistical programming (e.g., SAS), database querying (e.g., SQL), and Business Intelligence tools (e.g., Tableau, PowerBI).
• Role:
• High frequency of interaction: Top management, Region, Cross Function, Team and external Partners
• Working Type: On-site
• Working location: Melinh Point, 2 Ngo Duc Ke, Ben Nghe Ward, District 1, HCM city.
• Core job responsibilities:
• continuous basis.
• Document and quantify the impacts of changes to the CRM business model.
• plans/strategies to optimize results.
• channel mix and other factors.
• Serve as a POC for brand stakeholders to develop and validate test design and results.
• Technical Skills:
• Generating detailed analyses including leading all ad hoc analysis requested by senior leadership and brand management stakeholders.
• Work cross-functionally and departmentally as the SPOC regarding all technical/data- oriented enterprise initiatives impacting CRM. The position acts as a lead consultant to the CRM organization in the development of test
• Analyze and proactively identify methods and opportunities for leveraging new database platform capabilities working closely with the IT and Comex teams.
• Proven success in presenting complex data to non-technical, senior leaders in an organization.
• Strong verbal and written communications skills including the ability to translate complex data and findings into clear, concise language and actionable insights suitable for a variety of audiences including executive leadership.
• Proven ability to navigate complex organization and build collaborative relationships across departmental lines.
• Ability to recommend and apply new reporting and analytical tools for the organization.