D2C Channel Marketing Senior Specialist

Yêu cầu ứng viên

• 3–5+ years of experience in e-commerce, digital marketing, performance marketing or online channel management.
• Develop campaign approach covering target audience, proposition, content, media, platform experience and conversion mechanics.
• Continuously review platform experience and identify opportunities to improve customer journey and conversion.
• Connect media activities with on-platform customer experience and commercial objectives.
• Experience managing websites, e-commerce platforms or social-commerce channels.
• Experience working with media, creative and web production agencies.
• Experience with website, TikTok Shop, marketplaces, consumer electronics or high-consideration categories is a plus
• Integrated Campaign Management.
• Own integrated campaign planning across Samsung.com, TikTok Shop and future online sales platforms.
• Translate BU/product priorities, promotions and sales objectives into actionable channel campaign plans.
• Coordinate with BU Marketing, Sales, CRM, Media and other functions to ensure consistent campaign execution.
• Manage campaigns end-to-end from planning and briefing to launch, optimization and post-campaign review.
• Manage day-to-day marketing operations of Samsung.com and other online commerce platforms.
• Coordinate agency execution of landing pages, product pages, banners, promotions and other on-site content.
• Manage publishing timeline, content accuracy, QA and go-live readiness.
• Understand and manage the full digital funnel from awareness → traffic → consideration → conversion → retargeting.
• Analyze customer behavior, campaign and platform performance to identify business opportunities.
• Understand performance by campaign, audience, traffic source, product category and platform.
• Translate data into clear insights and recommendations for Sales, Marketing, Media and management.
• Build campaign learnings and continuously optimize future activities.
• Ensure all stakeholders are aligned around common campaign priorities and commercial KPIs.
• Strong understanding of digital media funnels, e-commerce customer journeys and conversion optimization.
• Ability to analyze customer behavior and campaign/platform performance.
• Commercial mindset with ability to connect marketing activities to traffic, conversion and revenue.
• Platforms Operations & Website Management.
• Receive and consolidate platform requests from BU, Media and relevant functions.
• Media Funnel & Customer Journey•
• Work agencies to develop audience, traffic acquisition and retargeting strategies.
• Identify funnel drop-offs and recommend actions to improve traffic quality, engagement and conversion.
• Performance & Customer Analytics.
• Monitor key funnel metrics including Traffic, Qualified Visits, Product Views, Add-to-Cart, Conversion, Revenue and ROAS.
• Cross-functional & Agency Management.
• Act as the key D2C marketing contact for online platform-related requests.
• Manage agency briefs, deliverables, timelines and execution quality.
• Support new online platform development and identify new opportunities to grow D2C business.
• Strong project management and cross-functional stakeholder management skills.