Tin tuyển dụng Digital Performance Specialist tại Công ty TNHH Dịch vụ EB (Khối Bán lẻ Thực Phẩm (GO!/Big C, Tops Market, go!) được JobShip tổng hợp từ TopCV. Xem thêm 106 việc làm Performance Marketing trong 5.480+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.
Nhân viênMarketing
Digital Performance Specialist
Thỏa thuận
Hồ Chí MinhFull-timeđăng 3 ngày trước
JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
- Kỹ năng chính
- Facebook / Meta AdsTikTok AdsZalo Ads / Zalo OASEOThiết kế (Canva/Photoshop/Illustrator)
- Quyền lợi nổi bật
- Cấp thiết bịBH sức khoẻ
Yêu cầu ứng viên
- Seniority: At least 3+ years of experience in a relevant position.
- Proficient in Data analysis tools (Google Analytics, basic in PowerBI, Looker …)
- Proficient in Microsoft Office (Excel)
- Knowledge:
- Proficient in Meta Business Suite, Facebook Ads Manager, TikTok Ads Manager, and Zalo Ads.
- Solid understanding of SEO, ASO, and Martech tools.
- Strong analytical skills with proficiency in Google Analytics 4, Excel, and Data Visualization tools.
- Education: Bachelor’s degree in Business, Marketing, Economics, Data Analytics, Finance, or related fields.
- Office skills:
- Strong in presentation maker (PowerPoint, Canva …)
- Attitude:
- Language: English is a must
- Proactive, ownership mindset, results-driven, eager to learn, and comfortable with change.
Mô tả công việc
- Digital Performance Specialist (Paid Social) is responsible for developing and executing a comprehensive performance marketing strategy to drive customer acquisition, revenue growth, and brand awareness for the GO! App & Website.
- Function 1: Digital Channel Performance Management & Optimization
- Operate and manage advertising campaigns across various channels, including Display Advertising, Paid Social (Facebook, TikTok, Zalo), Affiliate Marketing, and Livestreaming.
- Focus on driving traffic and conversion for livestream sessions, leveraging social advertising tools to maximize real-time viewer engagement and sales.
- Monitor key metrics (Revenue, Profit Margins, Average Order Value, Conversion Rates, Channel Mix, and Customer Behavior) to refine target audiences and bidding strategies.
- Dynamically reallocate budgets between channels based on actual performance to maximize revenue for the GO! App and Website
- Collaborate closely with the Marketing Campaign and Design teams to provide direction for images/videos based on channel performance data.
- Conduct regular A/B testing on ad creatives, headlines, and Calls-to-Action (CTA) to identify the most effective versions for digital channels.
- Function 2: Search & Organic Growth
- Conduct thorough market research and competitor analysis to identify trends, opportunities, and best practices within the digital landscape.
- Implement Search Engine Optimization (SEO) and App Store Optimization (ASO) strategies to drive organic traffic and sales.
- Oversee website content to ensure strict adherence to SEO/ASO best practices and guidelines.
- Utilize Marketing Technology (Martech) tools for audience segmentation to deliver personalized advertising experiences and in-app content.
- Function 3: Reporting & Analytics
- Analyze sales effectiveness by category and product across all digital channels.
- Identify growth opportunities based on category, product, channel, and customer segments.
- Perform cross-channel efficiency comparisons to optimize the product portfolio, target groups, and promotional programs.
- Build and maintain digital channel performance dashboards and reports on a daily, weekly, monthly, and quarterly basis.
- Assist in forecasting, annual planning, and Post-Campaign Reports (PCR) to evaluate effectiveness.
- Other Administrative & Support Tasks
- Analyze advertising performance across all channels; perform comparative analysis to optimize creatives, content, banners, target groups, and promotional programs.
- Ensure the absolute accuracy and consistency of all data and reporting.
- Support inter-departmental projects related to Growth, Marketing, and Omni-channel initiatives.
- Prepare documents and analyses for management meetings and executive reports.
Quyền lợi
- Equipment: Company laptop provided for work.
- Full Insurance: Social, Health, and Unemployment insurance as per Labor Law.
- Healthcare: Premium healthcare package for employees and their family members.
- Paid Time Off: 15 days of annual leave per year.
- Work Culture: Professional, friendly, and collaborative working environment.
Đồng hồ tin tuyển
Tin trên TopCV thường được gỡ sau khoảng 26 ngày kể từ khi xuất hiện. Tin này xuất hiện trên JobShip 3 ngày trước.
trung bình nguồn
0 ngày~45 ngày
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Việc làm tương tự
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