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Tin tuyển dụng Digital Performance Specialist tại Công ty TNHH Dịch vụ EB (Khối Bán lẻ Thực Phẩm (GO!/Big C, Tops Market, go!) được JobShip tổng hợp từ TopCV. Xem thêm 106 việc làm Performance Marketing trong 5.480+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.

Nhân viênMarketing

Digital Performance Specialist

Thỏa thuận

Hồ Chí MinhFull-timeđăng 3 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Kỹ năng chính
Facebook / Meta AdsTikTok AdsZalo Ads / Zalo OASEOThiết kế (Canva/Photoshop/Illustrator)
Quyền lợi nổi bật
Cấp thiết bịBH sức khoẻ

Yêu cầu ứng viên

  • Seniority: At least 3+ years of experience in a relevant position.
  • Proficient in Data analysis tools (Google Analytics, basic in PowerBI, Looker …)
  • Proficient in Microsoft Office (Excel)
  • Knowledge:
  • Proficient in Meta Business Suite, Facebook Ads Manager, TikTok Ads Manager, and Zalo Ads.
  • Solid understanding of SEO, ASO, and Martech tools.
  • Strong analytical skills with proficiency in Google Analytics 4, Excel, and Data Visualization tools.
  • Education: Bachelor’s degree in Business, Marketing, Economics, Data Analytics, Finance, or related fields.
  • Office skills:
  • Strong in presentation maker (PowerPoint, Canva …)
  • Attitude:
  • Language: English is a must
  • Proactive, ownership mindset, results-driven, eager to learn, and comfortable with change.

Mô tả công việc

  • Digital Performance Specialist (Paid Social) is responsible for developing and executing a comprehensive performance marketing strategy to drive customer acquisition, revenue growth, and brand awareness for the GO! App & Website.
  • Function 1: Digital Channel Performance Management & Optimization
  • Operate and manage advertising campaigns across various channels, including Display Advertising, Paid Social (Facebook, TikTok, Zalo), Affiliate Marketing, and Livestreaming.
  • Focus on driving traffic and conversion for livestream sessions, leveraging social advertising tools to maximize real-time viewer engagement and sales.
  • Monitor key metrics (Revenue, Profit Margins, Average Order Value, Conversion Rates, Channel Mix, and Customer Behavior) to refine target audiences and bidding strategies.
  • Dynamically reallocate budgets between channels based on actual performance to maximize revenue for the GO! App and Website
  • Collaborate closely with the Marketing Campaign and Design teams to provide direction for images/videos based on channel performance data.
  • Conduct regular A/B testing on ad creatives, headlines, and Calls-to-Action (CTA) to identify the most effective versions for digital channels.
  • Function 2: Search & Organic Growth
  • Conduct thorough market research and competitor analysis to identify trends, opportunities, and best practices within the digital landscape.
  • Implement Search Engine Optimization (SEO) and App Store Optimization (ASO) strategies to drive organic traffic and sales.
  • Oversee website content to ensure strict adherence to SEO/ASO best practices and guidelines.
  • Utilize Marketing Technology (Martech) tools for audience segmentation to deliver personalized advertising experiences and in-app content.
  • Function 3: Reporting & Analytics
  • Analyze sales effectiveness by category and product across all digital channels.
  • Identify growth opportunities based on category, product, channel, and customer segments.
  • Perform cross-channel efficiency comparisons to optimize the product portfolio, target groups, and promotional programs.
  • Build and maintain digital channel performance dashboards and reports on a daily, weekly, monthly, and quarterly basis.
  • Assist in forecasting, annual planning, and Post-Campaign Reports (PCR) to evaluate effectiveness.
  • Other Administrative & Support Tasks
  • Analyze advertising performance across all channels; perform comparative analysis to optimize creatives, content, banners, target groups, and promotional programs.
  • Ensure the absolute accuracy and consistency of all data and reporting.
  • Support inter-departmental projects related to Growth, Marketing, and Omni-channel initiatives.
  • Prepare documents and analyses for management meetings and executive reports.

Quyền lợi

  • Equipment: Company laptop provided for work.
  • Full Insurance: Social, Health, and Unemployment insurance as per Labor Law.
  • Healthcare: Premium healthcare package for employees and their family members.
  • Paid Time Off: 15 days of annual leave per year.
  • Work Culture: Professional, friendly, and collaborative working environment.
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