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Tin tuyển dụng Senior Data Analyst (CRM & Loyalty) tại ggg được JobShip tổng hợp từ ggg.talent.vn. Xem thêm 16 việc làm Marketing Analytics trong 5.480+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.

Nhân viênResearch & Analytics

Senior Data Analyst (CRM & Loyalty)

GG
gggMined
ggg.talent.vn
Thỏa thuận

VietnamFull-timeThứ 2 – Thứ 6đăng 46 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Kỹ năng chính
CRM / LoyaltyGrowth MarketingTrade MarketingExcel / Google SheetsPhân tích dữ liệu
Quyền lợi nổi bật
Thưởng KPINghỉ thứ 7Cấp thiết bịBH sức khoẻ

Yêu cầu ứng viên

  • 4+ years of experience in Data Analytics, Business Intelligence, Business Insights, CRM Analytics, Marketing Analytics, or a similar role.
  • Qualifications & Experience
  • Experience using data to support business decisions, customer analysis, campaign evaluation, or performance reporting.
  • Hands-on experience developing dashboards and preparing recurring or ad-hoc reports for business teams.
  • Experience working with customer, transaction, CRM, Loyalty, campaign, or digital journey data is preferred.
  • Experience in F&B, retail, e-commerce, consumer services, or other transaction-driven businesses is an advantage.
  • Strong SQL skills for data extraction, validation, reconciliation, and analysis.
  • Good proficiency in at least one visualization tool, such as Power BI, Tableau, or Superset.
  • Strong Excel or Google Sheets skills for data analysis and business reporting.
  • Familiarity with segmentation, cohort analysis, funnel analysis, trend analysis, and campaign performance analysis.
  • The Growth Analytics & Business Insights Analyst supports Growth & Loyalty activities through data analysis, performance reporting, and business insights.
  • The role focuses on Loyalty, Loyalty-related Trade Marketing programs, customer behavior, and related digital marketing journeys.
  • Working under the direction of the Growth Marketing Supervisor, the Analyst will prepare reports and dashboards, analyze campaign and customer performance, and help the team identify opportunities for improvement.
  • The Analyst is also encouraged to raise questions and provide alternative perspectives when supported by data.
  • Technical & Analytical Skills
  • Required
  • Good analytical thinking, attention to detail, communication, and data presentation skills.
  • Knowledge of statistical analysis, test and control groups, or A/B testing.
  • Proficiency in Python or R for data manipulation or reporting automation.
  • Familiarity with data warehouse concepts or cloud data platforms such as BigQuery, Redshift, or ClickHouse.
  • Understanding of Loyalty programs, CRM, customer lifecycle management, promotional effectiveness, or digital conversion funnels.

Mô tả công việc

  • Growth, Loyalty & Customer Analytics
  • Analyze customer, transaction, membership, campaign, and digital interaction data to support Growth Marketing activities.
  • Monitor key customer metrics, including acquisition, activation, engagement, retention, purchase frequency, spending, churn, and customer lifecycle.
  • Evaluate Loyalty performance across membership tiers, customer segments, point earning and redemption, voucher usage, and promotional participation.
  • Analyze Trade Marketing activities and digital customer journeys by relevant dimensions such as customer segment, campaign, channel, store, product, and time period.
  • Conduct segmentation, cohort, funnel, trend, and behavioral analysis based on business requirements.
  • Reporting & Performance Analysis
  • Prepare recurring and ad-hoc reports for Loyalty, Trade Marketing, digital journeys, and other Growth Marketing initiatives.
  • Develop and maintain dashboards based on KPI frameworks and reporting requirements provided by the Growth Marketing Supervisor.
  • Track campaign performance against agreed targets, historical results, or reference groups, and summarize key outcomes after implementation.
  • Highlight material changes, unusual movements, funnel drop-offs, risks, and areas that may require further analysis.
  • Support the improvement and automation of recurring reports to reduce manual work and improve reporting efficiency.
  • Business Insights & Recommendations
  • Interpret analytical results and translate them into clear and relevant business insights.
  • Help identify customer behaviors, performance drivers, business risks, and potential growth opportunities.
  • Explain what changed, identify possible contributing factors, and suggest areas for further monitoring or analysis.
  • Present findings in a concise, business-friendly format for both technical and non-technical stakeholders.
  • Raise questions or propose alternative interpretations when business assumptions are not sufficiently supported by data.
  • Data Quality, Documentation & Collaboration
  • Validate source data, business rules, calculation logic, and reporting outputs before sharing results.
  • Investigate data discrepancies and coordinate with BI, Data, Technology, or system owners when support is required.
  • Maintain clear documentation of KPI definitions, calculation methods, data sources, and reporting logic within the Growth Marketing scope.
  • Work closely with Growth Marketing, CRM, Loyalty, Operations, Finance, BI, Data, and other relevant teams.
  • Follow company policies regarding customer data privacy, data security, access control, and responsible data usage.

Quyền lợi

  • Bonuses: KPI bonus, 13th-month salary;
  • Equipment: The company provides all necessary working equipment such as Desktops/Laptops;
  • Health Care: Private health insurance (depending on job level);
  • Working location: Hanoi Office at 315 Truong Chinh, Thanh Xuan, Hanoi
  • Employee Discount: 10% - 30% discount on the total bill when dining at restaurants within the Golden Gate network;
  • Culture: Professional working environment with cross-functional and partner collaboration.

Địa điểm & thời gian làm việc

  • Statutory Benefits: Guaranteed full welfare benefits in accordance with the Labor Law, including: Full statutory insurance contributions, 24/7 accident insurance, etc.;
  • Working hours: Monday - Friday; flexible check-in time;
  • Project Exposure: Opportunity to participate in large-scale digital transformation projects with a direct impact on business operations;
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