Mô tả công việc

A. New Product Development (NPD) • Market & Consumer Insight o Conduct market research and competitive analysis to identify gaps, trends, and consumer insights. o Monitor fresh meat consumption habits, nutrition trends, and lifestyle changes to spot innovation opportunities. • Concept Development & Business Case o Develop product concepts aligned with brand positioning. o... Bachelor’s degree in Marketing, Business Administration, Food Science, or related fields. • At least 4 years of marketing/brand experience, preferably in FMCG or food industry (fresh/frozen category is a plus). • Solid understanding of NPD processes and brand communication strategies. • Strong analytical and project management skills. • Creative thinker with consumer-centric mindset. •...