Mô tả công việc

JOB PURPOSE As the UPro Assistant Brand Manager, you will play a pivotal role in shaping and driving the strategic direction of the brand. This position requires a deep understanding of operator behavior, market dynamics, and innovation processes to ensure UPro’s sustained growth and relevance. You will lead cross-functional initiatives across brand strategy, portfolio management,... • Fundamental knowledge & proven applying of brand building/ brand development • Solid experience of ABM role in FMCG, esp in execution/ operational tasks/ project management skills • Entrepreneurship & agile mindset • Basic channel understanding, working with trade/ sales team experience