Marketing Intelligence Manager

Mô tả công việc
1. Full-Funnel Enrollment Analytics • Enrollment Funnel Architecture: Design and manage a comprehensive tracking framework covering the entire enrollment journey - from lead generation to final enrollment. • Conversion Analysis & Optimization: Analyze conversion performance across each stage of the enrollment funnel to identify bottlenecks, inefficiencies, and opportunities for process and campaign optimization. • Performance Monitoring & Visualization: Develop and... KNOWLEDGE: • Education: Bachelor’s degree in Business Information Systems, Data Analytics, Business Analytics or Marketing related. • Advanced Analytics: Expert proficiency in SQL (Spark/Presto), Python, or R for data manipulation. • BI & Visualization: Proven experience architecting scalable dashboards in Power BI or Tableau. • CRM/MarTech: Hands-on experience with Salesforce, or HubSpot, or Zoho. • Data Engineering: Familiarity with ETL processes, data migration,...