Mô tả công việc

POSITION PURPOSE Lead the planning and delivery of integrated marketing and communication initiatives that support product launches, enhance customer engagement, strengthen brand equity, and contribute to business growth for Dai-ichi Life Vietnam. This role provides strategic direction across marketing initiatives, drives cross-functional collaboration, and builds a high-performing team to ensure effective and consistent execution. PRINCIPAL ACCOUNTABILITIES 1.... KEY OUTCOMES • Drive scalable business growth through effective product marketing, data-driven digital performance, strong brand communication, and high-performing team and stakeholder alignment. • Successful, on-time, and within-budget delivery of integrated marketing and communication campaigns that meet targets/ KPI. • Brand Consistency & Compliance: 100% adherence to corporate brand guidelines across all internal and external channels, ensuring a unified and...