Senior Officer, Digital Marketing

Mô tả công việc
POSITION PURPOSE We are seeking a performance-driven Senior Officer, Digital Marketing to support the execution and optimization of digital marketing campaigns at British University Vietnam (BUV). This role will focus on driving measurable results across digital channels, including brand performance, lead acquisition, and conversion. The position requires strong hands-on expertise in digital advertising, data analysis,... COMPETENCIES (knowledge, skills, and abilities) Essential • Bachelor’s degree in Marketing, Digital Marketing, or related fields. • 4 - 5 years of experience in digital marketing, with strong focus on performance marketing. • Hands-on experience with digital advertising platforms (Google Ads, Facebook/Meta, YouTube, etc.). • Strong understanding of digital funnels, lead generation, and conversion optimization. • Experience with analytics tools (Google Analytics, dashboards, tracking...