Mô tả công việc

Brand Strategy & Planning • Assist the Brand Manager in crafting and refining the long-term brand vision and strategy for Bia Saigon Brand. • Implement consumer, cultural, and market insights into actionable brand plans to achieve brand health & market share goals. • Collect and analyze data of brand performance, market trends, consumer behavior, and competitor activities... • Bachelor’s degree in marketing/economy or related fields. • Minimum 3 – 4 years of experience working in Brand Marketing in FMCG or similar position in Advertising agencies. • Strong analytical thinking & business acumen with a passion for storytelling. • Experience working with creative/media agencies and managing 360° campaigns. • Ability to work independently and under high...