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Nhân viênContent Marketing
ACB Insurance - Content Specialist
AC
Thỏa thuận
VietnamFull-timeđăng 28 ngày trước
JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
- Kinh nghiệm
- Từ 5 năm
- Kỹ năng chính
- Content MarketingStorytellingTiếng AnhSEOEmail Marketing
Yêu cầu ứng viên
- At least 5 years of experience in content creation, content marketing, communications, or digital marketing.
- Experience managing multi-channel content campaigns
- Experience with CMS platforms (WordPress, Drupal, etc.) is preferred.
- This role ensures all content aligns with the company's brand voice, marketing strategy, and customer needs.
- Bachelor's degree in Marketing, Communications, Journalism, Media, English, Business, or related fields.
- Qualifications & Requirements
- Portfolio demonstrating strong writing and storytelling capabilities.
Mô tả công việc
- Content Strategy & Planning
- Develop and execute content plans aligned with marketing and business goals.
- Create editorial calendars for digital platforms and marketing campaigns.
- Identify content opportunities based on customer insights, industry trends, and business priorities.
- Ensure consistency of brand messaging and tone of voice across all content.
- Content Creation
- Produce high-quality content for various platforms, including:
- Website pages
- Blog articles
- Social media posts
- Email marketing campaigns
- Landing pages
- Brochures and marketing collateral
- Video scripts
- Case studies and success stories
- Create compelling and audience-focused copy that drives engagement and conversion.
- Collaborate with graphic designers and multimedia teams to develop visual content.
- Digital Content Management
- Manage website content updates and publishing schedules.
- Ensure content is optimized for user experience and digital performance.
- Maintain content libraries and brand assets.
- Support content localization and adaptation when necessary.
- SEO & Content Optimization
- Conduct keyword research and content gap analysis.
- Optimize content for search engines (SEO) and organic traffic growth.
- Apply on-page SEO best practices.
- Monitor website performance and recommend improvements based on analytics.
- Social Media Content Development
- Develop engaging content for social media platforms.
- Coordinate posting schedules and content campaigns.
- Monitor audience engagement and social trends.
- Support community engagement and brand conversations.
- Campaign Support
- Collaborate with marketing teams to support product launches, promotional campaigns, and employer branding initiatives.
- Develop campaign messaging and content assets.
- Ensure content supports lead generation and customer acquisition efforts.
- Analytics & Reporting
- Track content performance metrics.
- Analyze engagement, traffic, and conversion data.
- Prepare regular content performance reports.
- Recommend optimization strategies based on insights.
- The Content Specialist is responsible for creating, managing, and optimizing engaging content across digital and offline channels to support brand awareness, audience engagement, lead generation, and business objectives.
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