APAC Content Specialist

Giới thiệu công ty

Yêu cầu ứng viên

• Bachelor’s degree and 3–5 years of professional content writing experience, with significant experience in B2B technology.
• Experience with SEO best practices, content performance analytics, and an understanding of how GEO works.
• Demonstrated expertise in writing for senior business and technical audiences, including CIOs, CTOs, IT Directors, and procurement leaders.
• Strong understanding of content’s role across the full B2B buyer journey and ABM strategies.
• Exceptional research skills, with the ability to rapidly absorb complex technical subject matter and produce accurate, compelling content.
• Ability to manage multiple projects simultaneously, meet deadlines, and work effectively in a fast-paced environment.
• Excellent English proficiency, with outstanding written and spoken communication skills.
• Proven portfolio of long-form content (white papers, eBooks, case studies, executive thought leadership) that has driven measurable marketing outcomes.
• Outstanding editing and proofreading skills, with meticulous attention to detail.
• Experience with content management systems (CMS) and basic SEO tools (SEMrush, Ahrefs, etc.).
• Exposure to analyst relations content and experience creating research studies.
• Familiarity with marketing automation and CRM platforms such as HubSpot or Salesforce.
• We truly appreciate your interest in GFT and thank you for your understanding.
• Undergraduate or postgraduate degree in English, Journalism, Communications, Marketing, or a related field.
• Note: Due to the high volume of applications we receive, we are unable to respond to every candidate individually.
• If you have not received a response from GFT regarding your application within 10 working days, please consider that we have decided to proceed with other candidates.
• .buttontext616d4705bd22aece a{ border: 1px solid transparent; } .buttontext616d4705bd22aece a:focus{ border: 1px dashed #972875 !important; outline: none !important; } About Us We show commitment to our investors and stand for solid, long-term growth performance.
• Founded in Germany in 1987 and in American territory since 2008, GFT expanded globally to over 10,000 experts.
• And to more than 15 markets to ensure proximity to clients.
• With new opportunities from Asia to Brazil, the international growth story continues.
• We are committed to grow tech talents worldwide.
• Because our team’s strong consulting and development skills across legacy and pioneering technologies, like GreenCoding, underpin success.
• We maintain a family atmosphere in an inclusive work environment. .buttontext51d9fe5a33d0d42c a{ border: 1px solid transparent; } .buttontext51d9fe5a33d0d42c a:focus{ border: 1px dashed #972875 !important; outline: none !important; } There is room for your talent!
• Put your talent to work.
• At GFT, you'll be working with some of the brightest people in business and technology on challenging and rewarding projects in, a team of like-minded individuals. Feel it.
• We are #one team collaboratively working towards the same goal. .jobColumnTwo .displayDTM h2 { margin-top: 0px !important; } .jobColumnTwo .displayDT ul{ padding-inline-start: 20px !important; list-style-position: outside !important; } .buttontextb636f3111304c10b a{ border: 1px solid transparent; } .buttontextb636f3111304c10b a:focus{ border: 1px dashed #972875 !important; outline: none !important; }

Mô tả công việc

• We are seeking an experienced APAC Content Specialist to lead the creation of high-impact content across our B2B IT consulting marketing function.
• This is a senior individual contributor role for a seasoned writer who understands the nuances of the technology and consulting landscape — someone who can translate complex ideas into compelling narratives that resonate with C-suite buyers, IT leaders, and technical decision-makers alike.
• You will be the content engine behind our brand and demand generation efforts, driving everything from thought leadership and long-form editorial content to campaign assets and sales enablement materials.
• Content Strategy & Editorial
• Develop and own a comprehensive content strategy aligned with our marketing strategy and goals.
• Build and manage an editorial calendar spanning multiple content formats, personas, and stages of the buyer journey.
• Define and maintain the brand voice, tone, and messaging framework across all written assets.
• Conduct audience and competitive research to inform content direction and identify whitespace opportunities.
• Long-Form & Thought Leadership Content
• Write authoritative long-form content, including white papers, research reports, eBooks, and executive guides on topics such as AI, cloud transformation, managed services, cybersecurity, digital modernization, and more.
• Develop thought leadership articles and bylines for senior executives and subject matter experts.
• Produce case studies and success stories that articulate measurable client outcomes and demonstrate consulting expertise.
• Ghostwrite executive-level content for LinkedIn, industry publications, and speaking submissions.
• Campaign & Demand Generation Content
• Create content assets for integrated campaigns, including landing pages, email sequences, nurture tracks, and paid media copy.
• Partner with the Campaign Manager to develop GEO-driven blog content and pillar pages that attract and convert target accounts.
• Write compelling ad copy, CTAs, and conversion-focused content across digital channels.
• Support ABM (Account-Based Marketing) initiatives with personalized content tailored to target verticals and accounts.
• Collaboration & Stakeholder Management
• Act as a key strategic partner to marketing, sales, and executive leadership on content and messaging.
• Brief and manage external copywriters, agencies, or freelancers when required.
• Present content plans and performance insights to stakeholders.
• Champion content quality standards and provide editorial guidance across the broader marketing team.
• Work closely with subject matter experts to develop positioning and messaging for our offerings prior to go-to-market.
• Evaluate requests, set priorities, and make well-justified decisions, including when to decline requests, with clear and constructive guidance.