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Quản lýBrand Marketing

Assistant Brand Manager - ABM

Lưu tin

Chia sẻ

IDOCEAN Co.,ltd

Thỏa thuận

Hồ Chí Minh·Full-time·đăng 8 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ •• năm

Kỹ năng chính

•• · •• · ••

Quyền lợi nổi bật

•• · •• · ••

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Yêu cầu ứng viên

• Kinh nghiệm: 3 Năm
• Minimum of 2-3 years of proven experience in Brand Management, ideally within the FMCG/ F&B sectors.
• Campaign Management & Execution
• Leads the end-to-end execution of marketing campaigns across multiple channels (ATL, BTL, Digital).
• Manages partnerships with advertising, media, and creative agencies to produce high-quality marketing assets and campaign materials.
• Conducts post-campaign analysis to identify key learnings and strategic recommendations for future initiatives.
• Manages the Assigned Marketing Investment (A&P budget), ensuring cost-efficiency and maximum ROI.
• Performs continuous market research and competitor benchmarking to identify emerging trends and threats in the F&B landscape.
• Ensures systematic storage and management of all brand-related data and marketing documentation.
• Extensive expertise in the F&B landscape, consumer behavior, and data-driven marketing strategies.
• Exceptional presentation and negotiation skills with the ability to influence diverse stakeholders.
• Strong sense of ownership, integrity, and commitment to transparent, accurate reporting.
• Bachelor’s Degree in Marketing, Business Administration, or related disciplines.
• Collaborates with the Brand Manager to establish long-term marketing roadmaps, ensuring brand personality is consistent with the corporate mission and vision.
• Adapts strategies to meet the specific needs of target consumer segments and market timing.
• Brand & Portfolio Management
• Synchronizes brand activities with the Sales department and other internal functions to ensure consistent brand presence at the Point of Sales.
• Supervises the production and deployment of POSM across all distribution channels.
• Monitors product lifecycle and brand health metrics (Market share, Sales volume, Brand awareness).
• Market Intelligence & Cross-functional Collaboration
• Partners with R&D and Sales to translate market insights into product improvements or new product development opportunities.
• Working hours: 08:30 – 17:30 (Monday – Saturdays) - 02 Saturdays off per month.
• Professional English proficiency.
• Contributes to the development and implementation of annual Integrated Marketing Communications plans.
• Monitors real-time campaign performance against KPIs, providing proactive adjustments to ensure optimal reach and conversion.
• Proven track record in managing concurrent projects under tight deadlines with high precision and attention to detail.
• Cấp bậc: Nhân viên
• Ngành nghề: Tiếp thị / Marketing, Thực phẩm & Đồ uống

Địa điểm & thời gian làm việc

• Địa điểm: Hồ Chí Minh
• Hình thức: Nhân viên chính thức

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04/09/2026 — còn 22 ngày

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