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Tin tuyển dụng Assistant Brand Manager (Meatdeli) tại Công Ty Cổ Phần Masan Meatlife được JobShip tổng hợp từ VietnamWorks. Xem thêm 436 việc làm Brand Management trong 7.710+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.

Nhân viênBrand Marketing

Assistant Brand Manager (Meatdeli)

Thỏa thuận

Hồ Chí MinhFull-timeđăng 4 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Yêu cầu ứng viên

  • At least 2 years of marketing/brand experience, preferably in FMCG or food industry
  • At least 1 year experienced in NPD processes and brand communication strategies.
  • o Conduct market research and competitive analysis to identify gaps, trends, and consumer insights.
  • o Prepare business cases including pricing strategy, volume forecast, cost analysis, and channel opportunities.
  • Digital, PR, In-store).
  • o Brief and work with creative, media, PR, and activation agencies to develop impactful campaigns.
  • Campaign Performance & Reporting
  • o Provide analysis and recommendations for future campaigns.
  • Cross-Functional Collaboration & Budget Management
  • Manage assigned marketing budget, ensuring ROI optimization.
  • Bachelor’s degree in Marketing, Business Administration, Food Science, or related fields.
  • Proficient in English & MS Office; knowledge of Nielsen/market data tools is an advantage.
  • Brand Communication & Building
  • o Support in developing and implementing 360° brand communication plans (ATL, BTL,
  • o Oversee packaging, POSM, and communication materials to ensure alignment with brand guidelines.
  • Work closely with Trade Marketing to align brand communication with in-store execution.
  • Excellent communication, interpersonal, and stakeholder management skills.

Mô tả công việc

  • Market & Consumer Insight
  • o Monitor fresh meat consumption habits, nutrition trends, and lifestyle changes to spot innovation opportunities.
  • Project Management
  • o Work cross-functionally with R&D, QA, Supply Chain, Sales, and Finance to ensure product feasibility and timely launch.
  • o Manage project timelines from ideation → prototyping → pilot test → commercial launch.
  • Post-Launch Tracking
  • o Track performance of new products: sales results, distribution coverage, consumer feedback.
  • o Provide actionable recommendations to optimize portfolio and innovation pipeline.
  • Annual Brand Plan Execution
  • o Ensure brand message consistency across all touchpoints.
  • Agency & Partner Management
  • o Manage day-to-day execution and monitor deliverables, ensuring cost efficiency and effectiveness.
  • Brand Assets Management
  • o Monitor competitor activities and market trends to maintain competitive edge.
  • Collaborate with Sales team to support channel-specific initiatives.
  • (fresh/frozen category is a plus).
  • Strong analytical and project management skills.
  • Creative thinker with consumer-centric mindset.

Quyền lợi

  • New Product Development (NPD)
  • Concept Development & Business Case
  • o Track KPIs (reach, engagement, sales uplift, brand health metrics).
  • o Develop product concepts aligned with brand positioning.
  • o Coordinate packaging development ensuring both regulatory compliance and brand consistency.
  • Basic cooking skills are required to support new product development (NPD) activities, particularly for marinated product categories.
Hạn nộp hồ sơ
Nhà tuyển dụng công bố
09/09/2026còn 27 ngày

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