Assistant Brand Manager - UPro (B2B)

Mô tả công việc

• As the UPro Assistant Brand Manager, you will play a pivotal role in shaping and driving the strategic direction of the brand.
• This position requires a deep understanding of operator behavior, market dynamics, and innovation processes to ensure UPro’s sustained growth and relevance.
• You will lead cross-functional initiatives across brand strategy, portfolio management, DCom development, and demand generation.
• Operator understanding & insight mining:
• Conduct comprehensive market research to define and profile key operator segments, including their needs, motivations, behaviors, triggers and barriers to adoption.
• Translate operator insights into actionable strategies of brand positioning, communication, and commercial plans.
• Develop and refine strategic frameworks that enable UPro to effectively engage and win with target operators across diverse channels (Horeca, Laundry & Offices).
• Brand building & Demand Generation
• Craft and execute a compelling brand strategy for the UPro master brand, ensuring consistency across all touchpoints and channels.
• Design and implement integrated online-to-offline (O2O) demand creation initiatives that drive awareness, engagement, and conversion.
• Monitor and evaluate the effectiveness of demand generation activities, using data-driven insights to optimize performance.
• Portfolio Management & Innovation development:
• Design and manage the UPro product portfolio based on operator insights, market trends, and business objectives.
• Lead the end-to-end innovation process, including ideation, concept development, validation, and commercialization.
• Collaborate with both local and global teams to ensure alignment and leverage best practices in innovation and product development.
• DCom exploration & development:
• Develop and implement a robust digital commerce model tailored to UPro’s brand and business goals.
• Define the operational and financial structure of the DCom model, including investment planning, P&L management, product assortment strategy, and media performance optimization.
• Fundamental knowledge & proven applying of brand building/ brand development
• Solid experience of ABM role in FMCG, esp in execution/ operational tasks/ project management skills
• Entrepreneurship & agile mindset
• Basic channel understanding, working with trade/ sales team experience