Tin tuyển dụng Associate IT Manager - CRM Analytics & Customer Insight tại CÔNG TY CỔ PHẦN SỮA QUỐC TẾ LOF được JobShip tổng hợp từ careerviet.vn. Xem thêm 16 việc làm Marketing Analytics trong 6.240+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.

Danh sách việc làm

Quản lýResearch & Analytics

Associate IT Manager - CRM Analytics & Customer Insight

Lưu tin

Chia sẻ

CÔNG TY CỔ PHẦN SỮA QUỐC TẾ LOF

Thỏa thuận

Hồ Chí Minh·Full-time·đăng 18 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ •• năm

Kỹ năng chính

•• · •• · ••

Quyền lợi nổi bật

•• · •• · ••

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Yêu cầu ứng viên

• Minimum 5 years of experience in CRM, Customer Analytics, Commercial Insights, or Business Intelligence, with hands-on experience in CRM, CDP, or Loyalty platforms.
• Kinh nghiệm: 5 Năm
• Experience in FMCG, Retail, F&B, or E-commerce is highly preferred.
• Lead the analytics and enablement of CRM campaigns, partnering with commercial teams to deliver targeted, personalized customer experiences that drive engagement and business growth.
• Champion a trusted customer data foundation, driving data quality, governance, customer identity management, and a unified customer view to enable reliable analytics and personalized customer experiences.
• Proven ability to translate customer insights into measurable business outcomes and influence commercial decision-making.
• Strong proficiency in SQL, analytics, and visualization tools to support data-driven decision-making.
• Knowledge of CRM/CDP platforms, customer analytics, campaign performance measurement, and AI- enabled analytics.
• Understanding of customer data governance and data privacy principles.
• Combine customer, commercial, and external market intelligence to uncover customer trends, identify growth opportunities, evaluate business performance, and deliver strategic insights that support data-driven decision-making.
• CRM Campaign Enablement & Performance
• Own campaign targeting and measurement strategies, ensuring campaigns are supported by robust segmentation, audience selection, governance, and clearly defined success metrics.
• Establish best practices for campaign effectiveness measurement, including experimentation frameworks, uplift analysis, attribution, and ROI evaluation to continuously improve marketing performance.
• Translate campaign performance into business insights, identifying optimization opportunities across customer acquisition, retention, loyalty, repeat purchase, and commercial effectiveness.
• Deliver executive-ready dashboards and performance reporting, providing stakeholders with timely visibility into campaign performance, customer engagement, and business impact.
• CRM Platform & Data Ownership
• Own the CRM platform strategy and roadmap, ensuring the platform continuously evolves to support customer engagement, commercial growth, and changing business needs.
• Ensure customer data is managed securely and responsibly, maintaining compliance with data privacy regulations and corporate governance standards.
• Education & Experience
• Bachelor’s degree in business, Marketing, Economics, Data Analytics, Information Systems, Computer Science, Statistics, or a related field.
• Customer Insight & CRM Analytics
• Own customer analytics and continuously evolve segmentation models (RFM, lifecycle, value, category and behavioral) across LOF's customer base.
• Generate actionable insights on acquisition, retention, customer lifetime value, churn and cross-sell opportunities to support commercial growth.
• Analyze promotions, pricing, loyalty and channel performance to identify growth opportunities, margin leakage and customer behavior trends.
• Identify and introduce innovative CRM capabilities, including AI-driven insights, marketing automation, predictive analytics, and personalization, to improve customer engagement and maximize business value.
• AI Adoption & Other Assignments
• Drive the adoption of AI and advanced analytics across the analytics agenda, with a strong focus on the CRM area: predictive scoring, next-best-offer, AI-driven personalization, churn prediction and automated insight generation.
• Identify, pilot and scale AI use cases that deliver measurable commercial value, working with vendors, internal IT and business stakeholders to move from proof of concept to production.
• Perform other tasks and projects assigned by the line manager in support of the department and company objectives.
• Present fact-based insights and recommendations to Marketing, Sales, Trade Marketing and Leadership, enabling faster and better business decisions.
• Partner with cross-functional teams and technology partners to deliver new CRM capabilities, prioritize enhancements, and ensure successful adoption across the commercial organization.
• Promote AI literacy and self-service analytics within commercial organizations, enabling business users to explore data and act on insights independently.
• Ngành nghề: CNTT - Phần mềm, Thống kê, Quảng cáo / Đối ngoại / Truyền Thông
• Cấp bậc: Quản lý

Địa điểm & thời gian làm việc

• Địa điểm: Hồ Chí Minh
• Hình thức: Nhân viên chính thức

Hạn nộp hồ sơ

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Nhà tuyển dụng công bố

30/09/2026 — còn 23 ngày

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