Automotive Media Buyer for Lead Optimization

Experienced Automotive Media Buyer – All Nation Financing

All Nation Financing is looking for an experienced, results-driven Media Buyer with a proven track record in the automotive industry, ideally with experience generating vehicle financing and credit application leads.

We currently have an experienced media buyer who has managed millions of dollars in advertising spend and has been successful at generating lead volume. However, our biggest challenge has been lead quality.

We are not looking for someone whose only goal is to generate the cheapest possible CPL. We need someone who understands the difference between a lead and a qualified automotive finance applicant who can realistically purchase a vehicle.

You should have proven experience with:

Meta/Facebook & Instagram advertising

Automotive dealership or automotive finance lead generation

Subprime and near-prime automotive customers

Generating high-quality credit applications, not simply high lead volume

Landing-page and website conversion optimization

Website-based lead funnels rather than relying exclusively on Meta Instant Forms

Tracking, pixels, Conversion API and attribution

Retargeting and audience development

Creative testing and campaign scaling

Identifying and filtering poor-quality traffic/leads

We currently have an established website and lead-generation system. We would like to continue using a similar website/funnel structure, but we’re open to improvements that increase both conversion rates and applicant quality.

Our Priority: Lead Quality

Our goal isn’t necessarily to achieve the lowest CPL.

We would rather pay more for a lead that has:

Genuine intent to purchase a vehicle

Reasonable credit

Stable employment/income

Accurate contact information

Completed application information

A realistic opportunity to obtain automotive financing

We want campaigns optimized around qualified applications and ultimately funded/delivered vehicle deals, rather than simply optimizing toward form submissions.

Who We Want

We’re specifically looking for someone who can demonstrate a real track record in automotive advertising.

When applying, please provide examples of automotive campaigns you’ve personally managed, including where possible:

Ad Spend → Leads → CPL → Qualified Applications → Appointments/Deals/Funded Customers

Screenshots, case studies or other verifiable performance examples are strongly preferred.

Please also explain:

Your experience specifically within automotive/dealership advertising.

Your experience generating automotive finance or credit leads.

How you would improve lead quality when a campaign is already producing strong lead volume.

Whether you have experience building or optimizing website-based automotive funnels.

How you track conversions beyond the initial lead and use downstream sales data to improve Meta’s optimization.

About All Nation Financing

All Nation Financing is an automotive financing and vehicle lead-generation business serving customers looking to purchase and finance vehicles.

We’re looking for someone interested in building a long-term relationship with us as we continue to grow.

Please do not apply if your experience is primarily general e-commerce, dropshipping or unrelated lead generation. Automotive experience is a major requirement.

www.allnationfinancing.com