B2B Lead Generation & Content Engine Setup

Remote·Freelance·đăng 6 ngày trước

Mô tả công việc

Go-To-Market (GTM) Specialist & B2B Growth Architect (LinkedIn, Email Outbound & AI Content Pipeline) Overview We are seeking an experienced B2B Growth Marketer / Outbound Systems Architect to build and launch an end-to-end Go-To-Market (GTM) engine for our established B2B service targeting decision-makers in the USA. The goal of this 1-2 week sprint is to design, set up, automate, and document a multi-channel outbound lead generation system and an AI-assisted content strategy. Scope of Work & Deliverables 1. Tech Stack & Integration Setup LinkedIn Automation: Configure LinkedHelper for automated, safe, and targeted outreach (connection requests, follow-ups, and engagement actions). Cold Email Engine: Set up Apollo.io / Instantly.ai for outbound email campaigns, including proper technical setup (SPF, DKIM, DMARC, domain warming, email verification, and inbox setup). Integration & Workflow: Connect lead generation workflows to ensure seamless data transfer without duplicate targeting. 2. Audience Targeting & List Building Define Ideal Customer Profiles (ICPs) and Buyer Personas within the US market. Build high-intent lead lists using Apollo.io / LinkedIn Sales Navigator (ICP filters, job titles, industry, company size, triggers). 3. Campaign Copywriting & Messaging Sequences Draft personalized, multi-touch cold email sequences (3–4 steps) optimized for deliverability and high reply rates. Draft multi-touch LinkedIn messaging sequences (connection requests, value drops, soft asks). 4. AI Content Engine Setup (LinkedIn & Blog) Build a structured system using Claude AI / Claude Co-work for generating industry-specific LinkedIn posts and long-form website blogs. Establish a streamlined Content Approval & Publishing Workflow (e.g., Notion, Airtable, or Trello) to review, edit, approve, and schedule posts before going live. 5. Analytics & Handoff Documentation Set up basic KPIs tracking (open rates, reply rates, connection rates, positive responses). Provide a clean, step-by-step SOP (Standard Operating Procedure) / Loom video walkthrough so our internal team can manage and run the system post-launch. Required Skills & Qualifications Proven track record in B2B outbound lead generation targeting US companies. Hands-on expertise with LinkedHelper, Apollo.io, Instantly.ai, and email deliverability best practices. Deep understanding of AI prompt engineering / Claude AI for B2B content creation. Strong copywriting skills focused on B2B conversion, not spam. Ability to complete the entire setup within 7 to 10 days. How to Apply Please include the following in your proposal: A brief overview of similar GTM / outbound systems you have built for US markets. Your recommended email setup (Apollo.io vs. Instantly.ai) for our specific use case. Relevant portfolio items, case studies, or metrics from past campaigns. Estimated timeline and budget breakdown for this sprint. Hình thức: Làm việc từ xa (remote).