B2B Marketing & Content Specialist Needed- Retainer based

Ongoing B2B Marketing & Content Specialist – Monthly Retainer

About Splitforce

Splitforce is an industrial workwear brand focused on innovative protective clothing for demanding industries including mining, oil & gas, utilities, construction, manufacturing and other industrial sectors.

We are looking for an experienced, proactive marketing and content specialist to work with us on an ongoing monthly retainer basis.

This is not a one-off project.

We want someone who can become familiar with the Splitforce brand, products, customers and industries and take ongoing responsibility for helping build our digital presence, content and brand awareness.

Scope of Work

The successful freelancer will provide ongoing support across the following areas:

LinkedIn & Social Media

Create professional B2B LinkedIn content.

Develop and maintain a regular posting schedule.

Create captions, graphics and supporting visual content.

Repurpose articles, industry news and existing material into social posts.

Assist with short-form video and promotional content.

Maintain a forward content calendar.

Keep content relevant to our target industries and customers.

Our primary audiences include:

Mining

Oil & gas

Utilities

Construction

Manufacturing

Industrial services and contractors

SEO Articles & Industry News

Research and write SEO-focused articles relevant to Splitforce and our target industries.

Identify relevant industry developments and news that can be turned into timely content.

Produce informative articles that position Splitforce as knowledgeable within the industrial workwear and PPE sector.

Repurpose longer articles into LinkedIn and other social content.

Source or create suitable supporting graphics and imagery.

Website Content & SEO

Create and update website copy where required.

Publish and optimise blog and news content.

Conduct keyword research.

Improve on-page SEO.

Help improve organic search visibility.

Monitor rankings and website traffic.

Identify opportunities for backlinks and improved search authority.

Continually identify content opportunities based on search behaviour and industry developments.

Graphic Design & Creative Content

Create professional branded material including:

Social media graphics

Promotional graphics

Article and blog imagery

Product-focused marketing material

Campaign creative

Simple digital advertising creative

All creative work should maintain a consistent, professional Splitforce brand identity.

Assist with:

Email campaigns

Marketing copy

Promotional campaigns

Product announcements

Customer and distributor communications

Digital advertising content where required

Planning & Strategy

We do not want someone who simply waits for individual tasks.

We are looking for someone who will proactively contribute ideas and help drive the marketing program forward.

This includes:

Weekly and monthly content planning

Identifying new marketing opportunities

Recommending topics and campaigns

Monitoring performance

Reviewing analytics

Reporting on results

Suggesting improvements based on performance

Monthly Retainer Arrangement

This engagement will operate on an ongoing monthly retainer.

We will agree on a fixed monthly fee covering the ongoing marketing, content, SEO, social media and creative work outlined in this project description.

The intention is that the freelancer manages the agreed workload throughout each month rather than quoting and invoicing separately for every article, graphic, social post or individual task.

At the beginning of each month, we will agree on priorities and expected output.

Work that falls materially outside the agreed scope or requires substantial additional resources can be discussed and agreed separately before commencing.

We are looking for a long-term working relationship that provides:

Consistent monthly output

Reliable availability

Clear communication

Predictable monthly costs

Accountability for agreed deliverables

Continuity of brand knowledge

Working Relationship

We expect clear communication and professional project management.

The successful freelancer should provide:

A clear weekly work plan

Agreed deliverables and deadlines

Regular progress updates

Visibility over what has been completed and what is coming next

Ownership of the agreed marketing workload

We are happy for the freelancer to use appropriate professional tools and resources to complete the work efficiently, but they must remain responsible for the quality, accuracy and consistency of the final output.

Who We're Looking For

Ideally, you have experience with:

B2B marketing

Industrial or technical industries

LinkedIn marketing

SEO content

Article and copywriting

Graphic design

Website content

Email marketing

Content planning

Digital marketing strategy

Experience with industrial products, PPE, workwear, mining, oil & gas, construction or related B2B markets would be highly regarded.

Excellent written English and strong attention to detail are important.

Please provide:

Examples of relevant B2B marketing work.

Examples of LinkedIn/social content you have created.

Examples of SEO articles or website content.

Examples of graphic design work.

Details of the tools you use.

Details of any work you outsource or use other team members to complete.

Your proposed approach for the first 30 days working with Splitforce.

Your availability and typical response times.

Your proposed monthly retainer fee and what level of monthly output you would include within that fee.

We are looking for someone who wants to understand the business, contribute ideas and build a long-term working relationship with Splitforce, rather than simply complete isolated tasks.