BLOOMBOX Brand Social Media Manager

Remote·Freelance·đăng 2 ngày trước

Mô tả công việc

Full Social Media Manager Needed for BLOOMBOX – Montessori Early Childhood Development Brand (Bangladesh) About BLOOMBOX BLOOMBOX is not just another educational toy brand. We are building a trusted parenting brand dedicated to helping Bangladeshi parents understand the importance of early childhood development through scientifically designed Montessori-inspired learning toys. Our mission is not to sell toys. Our mission is to educate parents first, earn their trust, and become the first brand they think of whenever they want the best for their child's development. Our Vision To become the most trusted early childhood development brand in Bangladesh, where parents choose BLOOMBOX with complete confidence because they believe in our knowledge, honesty, and commitment to their children's future. What We're Looking For We are looking for a creative and strategic Full Social Media Manager who understands branding, psychology, education-based marketing, storytelling, and organic audience growth. This is NOT a typical product-selling page. Our content should make parents think: "I learned something valuable today." Sales will come naturally after trust is built. Main Goal Build massive brand awareness and establish BLOOMBOX as Bangladesh's most trusted source for early childhood development education. Target Audience New parents Expecting parents Parents of children aged 0–6 years Montessori-conscious families Parents interested in brain development Families looking for safe, meaningful, and educational toys Content Strategy Our content should educate before it sells. Topics include: Why the first 5 years of life matter Early brain development Montessori education explained simply Right toy at the right age Learning through play Safe vs unsafe toys Educational toys vs time-wasting toys Screen time alternatives Creativity and imagination development Fine motor skill development Gross motor skill development Language development Cognitive development Sensory play Emotional intelligence Independent learning Building confidence through play Common parenting mistakes Toy buying guides Age-wise development milestones Home learning activities Parent education series Myth vs Fact Child psychology tips Scientific research simplified for parents Responsibilities The Social Media Manager will: Develop a long-term brand strategy Create a monthly content calendar Plan weekly campaigns Research child development topics Research Montessori education Create engaging educational content Write captions and storytelling posts Design social media creatives Create Reels concepts Produce carousel posts Create infographic posts Create short educational videos Develop parent-focused campaigns Manage Facebook and Instagram Build community engagement Respond to comments and messages professionally Monitor analytics Suggest improvements based on performance Stay updated with trends while maintaining educational credibility We Want a Different Approach We are NOT interested in posting product photos every day. Instead, we want to become the page parents actively follow because they learn something useful. Examples: "Why expensive toys don't always help development." "One simple activity that builds your child's brain in 10 minutes." "The biggest mistake parents make when buying toys." "Why children learn faster through play than memorization." "How the wrong toy can limit creativity." "Signs your child needs more sensory play." "What toy should a 2-year-old actually be using?" "5 toys every child does NOT need." "How Montessori differs from traditional learning." "How to make your child fall in love with learning instead of fearing education." Our goal is to reshape how parents think about learning—not push products. Deliverables Complete monthly content calendar Weekly content plan Content pillars Brand voice guidelines Educational post ideas Reels ideas Carousel designs Short-form video scripts Caption writing Graphic design Hashtag strategy Community engagement strategy Growth strategy Organic reach strategy Performance reports Competitor analysis Parent persona research Trend research Seasonal campaign planning Ideal Candidate Proven experience managing brands on Facebook and Instagram Strong understanding of content marketing and brand storytelling Excellent graphic design skills Video editing skills for short-form content Experience creating viral educational content Strong copywriting ability Able to simplify research into engaging parent-friendly content Familiarity with Montessori principles or willingness to learn Experience with parenting, education, child development, healthcare, or family-focused brands is a strong advantage Success Metrics We will evaluate success based on: Brand awareness growth Reach and impressions Engagement rate Shares and saves Community growth Parent trust and interaction High-quality educational content Organic audience growth Strong brand positioning Sales are important, but in the initial phase our primary focus is building trust, educating parents, and establishing BLOOMBOX as the most credible early childhood development brand in Bangladesh. If you are passionate about meaningful marketing, education, and building a brand that genuinely impacts children's futures, we'd love to hear from you. Hình thức: Làm việc từ xa (remote).