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Nhân viênEvent Marketing
Brand Activation Executive - For Logiscool
Thỏa thuận
Hồ Chí MinhFull-timeđăng 14 ngày trước
JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Yêu cầu ứng viên
- At least 1 year of experience in brand activation, event marketing, trade marketing, or marketing execution, preferably in education, retail, FMCG, or service industries.
- Kinh nghiệm: 1 Năm
- Experience & Skills
- Experience coordinating multiple projects, vendors, or branch locations is an advantage.
- Proficient in Microsoft Office (PowerPoint, Excel, Word); experience with Canva or basic design tools is a plus.
- Good understanding of event execution and local marketing activation.
- Availability
- Bachelor’s degree in Marketing, Business Administration, Communications, Event Management, or a related field.
- Prior experience in educational services, EdTech, or K–12 learning environments is highly preferred.
- Comfortable working with basic lead-funnel concepts (MQL, conversion tracking) and collaborating cross-functionally with Sales to achieve shared Presentation-booking KPIs.
- Full-time (48 hours/week).
- Willing to work on weekends based on Marketing schedules.
- Good command of English, both written and spoken.
- Strong project coordination and organizational skills, with the ability to manage multiple activities simultaneously.
- Excellent communication and relationship-building skills for working with internal teams, external partners, and Sales counterparts on shared lead-conversion targets.
- Proactive, detail-oriented, adaptable, and willing to travel between centers when required.
- Ngành nghề: Tiếp thị / Marketing, Giáo dục / Đào tạo
- Cấp bậc: Nhân viên
Mô tả công việc
- Planning
- Activation
- Support the Brand’s annual/quarterly activation calendar and budget planning.
- Propose activation plans across approved formats (apartments, malls, fairs, competitions, residential areas, etc.) aligned with the Brand Manager’s master plan.
- Partnership
- Lead joint activity plan alignment with the master plan and partner agreements, including timeline, roles, and logistics.
- Develop activation/partner activity concepts, messaging, and creative briefs.
- Ensure every activity includes a concise, standardized brand/product introduction so parents gain a basic understanding of Logiscool’s offering.
- Execution
- Event & Activity Execution
- Lead event logistics, vendors, staffing, and on-site activities for both Activation and Partnership events, ensuring smooth execution and brand consistency.
- Lead end-to-end material production processes, coordinating with the Shared Service Function (SSF) and vendors for Activation and Partnership materials (standees, flyers, signage, booth design, etc.).
- Lead Generation & Sales Handover
- Own the lead capture and qualification process at every activation and partner-led activity.
- Screen registrants/attendees on-site against Presentation-readiness criteria to produce Marketing Qualified Leads (MQLs).
- Ensure structured and timely handover of qualified MQLs to the relevant Center Sales team.
- Jointly monitor the conversion of handed-off MQLs into booked Sales Presentations.
- Performance Reporting & Partner Management
- Deliver post-event/post-activity reports covering attendance, MQL rate, Presentation booking rate, and cost-per-Presentation.
- Provide recommendations for improvement and flag underperforming activations or partners to the Brand Manager.
- Maintain ongoing partner relationship touchpoints and share performance visibility, including lead volume, lead quality, and Presentation booking rate, with the Brand Manager and Sales team.
- Administrative Tasks
- Manage purchase requests, vendor documentation, contracts, invoices, and marketing-related paperwork.
- Maintain marketing assets, activation materials, and campaign documentation.
- Provide administrative support to the Brand Manager and assist with other marketing projects as assigned.
- Cross-functional Collaboration
- Collaborate with the Sales and Operations teams (Academic, Service) to successfully deliver all activation events.
- Work closely with SSF functions (MKT, FIN, Procurement, etc.) to facilitate all related processes.
Địa điểm & thời gian làm việc
- Địa điểm: Hồ Chí Minh
- Hình thức: Nhân viên chính thức
Hạn nộp hồ sơ
Nhà tuyển dụng công bố
26/09/2026 — còn 17 ngày
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