Brand & Creative Leader

Giới thiệu công ty

Mô tả công việc

• Brand Strategy & Concept Development (Core Priority)
• Brand Stewardship: Define, evolve, and uphold the "Brand Communication Guidelines."
• Ensure a consistent, premium voice and worldview across every customer touchpoint.
• Strategic Launch & Campaign Planning:
• o Lead the creative strategy for new product launches, including sales tools and promotional assets.
• o Define clear concepts, Key Visuals (KV), and Key Messages (KM) for major campaigns, directing the development process from inception to delivery.
• Business-Driven Creative: Collaborate with Sales and Trade teams to develop creative strategies that not only captivate audiences but also effectively drive business results.
• Visualizing Luxury: Translate the identity of a "Luxury Japanese Brand" into modern visual narratives while respecting its core traditions.
• Creative Quality & Team Management (Core Priority)
• Integrated Management (Design & Content): Oversee both the Graphic Design and
• Content teams. Ensure all outputs (images, videos, layouts, logos, and copy) align with brand guidelines, maintaining high aesthetic standards and strategic intent.
• Art Direction: Provide clear, inspiring direction for sales requests and internal initiatives.
• Empower senior staff to disseminate this vision throughout the team.
• Team Building & Mentoring:
• o Manage performance and professional development for design and content members.
• o Set KPIs that balance "Creativity" with "Efficiency" and provide constructive feedback.
• o Act as a mentor to support the team’s professional growth and well-being.
• Marketing Operations & Innovation (Collaboration & Oversight)
• Marketing Collaboration: Partner with the Digital Team and Brand Manager to lead the creative direction for:
• o KOL & UGC Strategy: Identifying influencers who elevate brand equity and designing frameworks for high-quality User Generated Content (UGC).
• o CSR Branding: Crafting compelling narratives for CSR activities that enhance the brand story.
• Media & Community Leadership: Oversee the creative quality across multi-platform social media, digital publications, email newsletters, and community engagement.
• External Partners & AI Innovation:
• o Select and manage freelancers and production agencies (video/photo) to ensure top-tier quality.
• o AI Implementation: Proactively integrate Generative AI tools into the workflow to drive innovation and operational efficiency.
• ***Expected qualifications:
• 【Mindset & Strategic Agility (Critical Requirement)】
• Strategic Thinking & Intellectual Agility: Possess the sharp business acumen and learning agility to rapidly grasp complex business requirements.
• Must demonstrate the logical capacity to lead high-performing marketing teams and align creative output with strategic goals.
• (This is our top priority.)
• 【Professional Skills】
• Content Planning: Proven track record in planning content that deeply resonates with target audiences.
• Brand Building: Experience in establishing brand strategy, vision, mission, and guidelines from scratch. (Experience with Luxury Products is a strong plus).
• Art Direction: A refined eye for aesthetics and the ability to evaluate and guide creative work effectively.
• 【Leadership & Tools】
• Leadership & Communication: Strong ability to influence stakeholders and lead a diverse,
• cross-functional team.
• Tools & AI Literacy:
• o Proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.) to provide precise feedback. (Focus is on direction, not just execution).
• o Familiarity with Generative AI tools to enhance creativity and productivity.