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Quản lýBrand Marketing

Brand Manager Candidate Search Brief

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Chia sẻ

Navigos Search

Thỏa thuận

Hà Nội·Full-time·đăng 23 ngày trước

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Yêu cầu ứng viên

• Connect developments in teaching and learning, student experience, professional practice and parent partnership with the wider school brand story.
• Brand Consistency & Experience
• Work with campuses and functional teams to embed approved brand experience standards into practice.
• Identify gaps between brand promise and actual school experience and recommend improvements.
• Manage the consistent application of approved brand guidelines, tools and governance processes.
• Coordinate with Brand Gatekeepers across campuses to strengthen consistency in brand understanding and implementation.
• Education & Brand Integration
• Work closely with academic and school leadership teams to ensure Rebrand initiatives remain grounded in school’s educational philosophy and academic direction.
• Translate educational concepts and practices into clear, accessible and compelling narratives for different audiences.
• Identify credible educational practices and evidence that demonstrate the school brand in action.
• Develop and curate high-quality content related to school’s educational philosophy and Rebrand direction.
• Strong understanding of K–12 education, teaching and learning, curriculum, educational innovation and/or school development.
• Relevant experience within schools, education systems, educational organisations, curriculum/Program development, education consulting or related fields.
• Strong educational thinking and ability to engage meaningfully with academic concepts.
• Ability to translate complex educational concepts into clear narratives, content and experiences.
• Develop practical resources and guidance for leaders and staff.
• Support the development and readiness of spokespersons and other brand representatives.
• Strong Program/project management and cross-functional stakeholder management skills.
• Analytical and evidence-informed approach to work.
• Strong written and verbal communication skills in both Vietnamese and English.
• Content, Communication & Capability Building
• Coordinate Rebrand learning, engagement and communication initiatives.
• Experience or demonstrated capability in branding, strategic communications, content strategy or stakeholder engagement.
• Experience in organisational transformation, education transformation, brand transformation or other large-scale change initiatives.
• Previous experience in international, bilingual or progressive K–12 education environments.

Mô tả công việc

• Our school is currently undertaking a system-wide Rebrand.
• The Brand Manager will coordinate and drive the implementation of the Rebrand strategy across the school system, ensuring that the brand is grounded in school’s educational philosophy and consistently translated into school practices, experiences and communications.
• This is not a traditional marketing-focused Brand Manager role.
• We are looking primarily for someone with a strong understanding of K–12 education, teaching and learning, educational innovation or school development, combined with sufficient experience or capability in branding, communications and Program implementation.
• Rebrand Implementation & Coordination
• Coordinate and drive the system-wide implementation of school’s Rebrand strategy across functions and campuses.
• Translate approved Rebrand directions and standards into clear implementation plans and actions.
• Coordinate cross-functional initiatives involving academic, school leadership, HR, admissions, communications and campus teams.
• Track implementation, identify gaps and drive continuous improvement.

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Nhà tuyển dụng công bố

21/09/2026 — còn 12 ngày

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