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Danh sách việc làm

Quản lýBrand Marketing

Brand Manager

Lưu tin

Chia sẻ

CareerViet's client

Thỏa thuận

Hồ Chí Minh·Full-time·đăng 25 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ 5 năm

Kỹ năng chính

BrandingCRM / LoyaltyCommunityBáo cáo / DashboardTiếng Anh

Quyền lợi nổi bật

Thưởng KPIĐào tạoThăng tiến

Yêu cầu ứng viên

• Kinh nghiệm: 7 Năm
• Cấp bậc: Quản lý

Mô tả công việc

• The Company is seeking a strategic, hands-on Brand Manager to shape how it is understood, trusted, and chosen across the Group brand, B2C customer journey, and partner network.
• Reporting to the CEO, this role translates strategy, business priorities, product roadmaps, and data into a coherent brand architecture, market narratives, communications, and brand experiences.
• The role sits within Brand & Communications, a distinct function from Growth.
• Brand owns positioning, narrative, creative standards, content systems, communications, and brand experience; it partners with Growth on acquisition, distribution, conversion, and CRM, and with the internal partner-network governance team on partner-related programs.
• The role combines strategic judgment with hands-on execution, builds repeatable systems, uses AI and data responsibly, and leads a lean mix of internal talent and external partners.
• Key Objectives
• Establish a clear, credible, and consistent brand across the Group, B2C customer journey, and partner network.
• Build market authority and trust through evidence-led narratives, market education, executive communications, and high-quality brand experiences.
• Translate business, product, customer, and market priorities into focused brand choices that support adoption and long-term platform value.
• Build an AI-enabled brand operating system for research, insight, content, assets, distribution, measurement, and continuous learning.
• Demonstrate brand contribution through shared metrics covering awareness, association, trust, qualified engagement, adoption, and business relevance.
• Brand Strategy, Architecture & Governance
• Work directly with the CEO to develop and evolve the Group's positioning, brand narrative, brand architecture, and strategic priorities.
• Define clear message hierarchies and audience propositions across the corporate brand, B2C experiences, products and services, and the partner network.
• Maintain practical brand governance, including guidelines, tone of voice, message frameworks, claim books, and clear Live / Pilot / Building / Planned status.
• Act as brand guardian across corporate, product, partner, digital, physical, employer-brand, and internal touchpoints without slowing down execution.
• Market Education, Authority & Executive Communications
• Turn market signals, company data, customer insight, and domain expertise into distinctive points of view, research stories, and market-education programs.
• Lead editorial and campaign territories that strengthen the Company's authority, including partner market education and other strategic narratives approved by the company.
• Develop CEO and expert communications, thought leadership, media narratives, speaking opportunities, and flagship content.
• Ensure external claims are source-backed, stage-accurate, and reviewed with the relevant data, business, legal, finance, or governance owners.
• B2C, Product & Business Enablement
• Participate in business and product-roadmap cadences to understand priorities, customer problems, version plans, dependencies, and proof points early.
• Partner with business units, Product, Data, and Growth to translate use cases and roadmaps into propositions, go-to-market narratives, launch briefs, and reusable assets.
• Design connected brand experiences across websites, social channels, PR, events, product education, and lifecycle touchpoints.
• Maintain clear decision rights: Brand owns narrative, creative standards, and brand experience; Growth owns acquisition, distribution, conversion, CRM, and growth experimentation.
• Content, Communications & Brand Experience System
• Build and manage an AI-enabled editorial and content operating system, including insight, message and asset libraries, calendars, workflows, quality controls, source traceability, and learning loops.
• Oversee the website, social and corporate channels, PR, events, and physical brand presence, ensuring a coherent Group brand experience across every touchpoint.
• Lead internal communications for Group strategy, leadership messages, major change, culture, and shared priorities. Partner with HR to co-develop the employee value proposition and employer brand, with clear ownership between brand communication and people operations.
• Prioritize high-value, reusable content over output volume. Use AI to strengthen market monitoring, research, content adaptation, asset management, performance analysis, and learning while maintaining human judgment and review.
• Community & Partner Network Alignment
• Own the community proposition, identity, education narrative, content standards, engagement experience, and partner brand direction for partner-facing initiatives.
• Coordinate with Growth on member acquisition, funnel instrumentation, CRM, conversion experiments, and measurement.
• Coordinate with the internal partner-network governance team on standards, eligibility, onboarding, training, certification, activation, quality, and governance. Brand does not manage partners or local operations and does not own execution governance.
• Turn verified partner and customer outcomes into proof, case studies, and advocacy; Brand may define ambassador brand guidelines, while the governance team determines eligibility and execution rights.
• Measurement, Leadership & Brand Operations
• Define meaningful brand metrics and baselines across awareness, association, trust, qualified engagement, content and channel efficiency, and contribution to shared adoption or business outcomes.
• Build regular reporting and learning cycles, connect brand indicators to product and business metrics with the relevant owners, and recommend where to scale, optimize, or stop.
• Lead and develop a lean, AI-native team; build practical AI capability across employees and partners; decide which work should be automated, augmented, or remain human-led; manage agencies, freelancers, vendors, community partners, budgets, briefs, service levels, and quality.
• Establish clear priorities, operating cadences, decision rights, and cross-functional handoffs; surface risks and dependencies early and drive decisions to closure.

Quyền lợi

• Strong data literacy and measurement discipline; able to define useful KPIs, interpret performance, and turn learning into better decisions.
• Full ownership of strategic initiatives from problem framing and narrative through execution, evidence, and learning.
• Competitive compensation, full benefits, and long-term career-development opportunities aligned with level and responsibility.
• A strong portfolio of brand strategy, narrative development, integrated campaigns, or market-education work, with clear explanation of personal ownership and outcomes.
• Direct exposure to and collaboration with the CEO to shape the company’s narrative across data, finance, transactions, B2C, and a partner network.
• Room to lead a lean team and partner model and shape how the function scales.
• Must-Have
• 7+ years of experience in brand strategy, brand management, communications, content, product marketing, or related roles, with demonstrated ownership of Group-level or multi-portfolio brand priorities.
• Exceptional Vietnamese writing and communication skills, with working proficiency in English for partner, corporate, and investor-related materials.
• Ability to synthesize company strategy, customer insight, product logic, data, and complex market topics into clear audience narratives and practical execution.
• Strong working proficiency with AI for research, synthesis, briefing, content workflows, automation, and quality control — not only ad hoc content generation.
• Experience managing people (team of 3+), agencies, partners, budgets, and multiple workstreams with high standards and clear accountability.
• Sound judgment on evidence, claims, confidentiality, brand risk, and the difference between current capability, planned work, and long-term ambition.
• An AI- and data-enabled environment that values systems thinking, judgment, craft, and accountability.
• Proven ability to influence senior and cross-functional stakeholders while remaining hands-on in an ambiguous, fast-changing environment.
• Strong Advantage
• Experience spanning B2C2C brand building and ecosystem, partner, or community development.
• Experience working with Product and Growth on go-to-market and adoption, or building a lean brand team, knowledge system, or AI-enabled workflow
• Experience in proptech, fintech, marketplaces, platforms, or other data-, workflow-, or regulation-intensive industries.
• Experience in corporate communications, PR, executive communications, research-led thought leadership, or issues management.
• Ngành nghề: Tiếp thị / Marketing, Tài chính / Đầu tư, CNTT - Phần mềm

Địa điểm & thời gian làm việc

• Địa điểm: Hồ Chí Minh
• Hình thức: Nhân viên chính thức

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28/11/2026 — còn 42 ngày

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