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MỚIQuản lýBrand Marketing

Brand Manager (Dutch Lady)

100-200 ₫/tháng

Hồ Chí MinhFull-timeđăng 18 giờ trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Kinh nghiệm
Từ 5 năm
Kỹ năng chính
Social MediaBrandingEvent MarketingIMC (truyền thông tích hợp)Tiếng Anh
Quyền lợi nổi bật
Đào tạo

Yêu cầu ứng viên

  • Experience: 5-6 years of marketing experience, preferably in FMCG or consumer goods
  • Experienced with social media platforms, IMC campaign planning & management
  • Solid expertise in brand building and brand management
  • Contribute to Strategy and Planning
  • Own and lead the overall brand strategy, positioning, and growth plan for the assigned brand.
  • Lead the execution of marketing campaigns, ensure consistency in brand identity, messaging, and all consumer touchpoints.
  • Drive a social-first mindset, ensuring brand activities are relevant and engaging across digital platforms.
  • Manage brand budgets and ensure efficient allocation of marketing spend.
  • Collaborate with stakeholders (Sales, Category and Channel, R&D, Supply Chain, Finance…) and agency partners (Media, Social and Creative agencies) to initiate and execute campaigns and operations to achieve business goals.
  • Monitor brand performance, campaign effectiveness, and ROI using data and analytics.
  • Prepare regular performance reports, analyse data to produce insights and actions.
  • Education: Bachelor’s degree in Marketing, Business, or related field
  • Strong analytical mindset, Commercial and business acumen
  • Key Competencies
  • Strategic thinking
  • Creativity and innovation
  • Commercial and business acumen
  • Collaboration and cross-functional influence
  • Fluent in English & Vietnamese
  • Leadership and ownership
  • Communication and presentation skills
  • Attention to detail and execution excellence
  • The ideal candidate combines creativity with strong commercial acumen and cross-functional leadership.
  • Collaborate with functions in annual brand activation plans OTIF, including in-store communication, shopper promotions, and trial activations.

Mô tả công việc

  • Key objectives
  • Be a strategic and results-driven Brand Manager to lead and grow one core brand within our portfolio.
  • In conjunction with Marketing Manager, this role is responsible for developing brand strategy, driving marketing initiatives, managing brand performance, and take lead in the execution of marketing plans to deliver commercial targets.
  • Collaborate effectively with cross-functional teams to drive brand plans and business objectives.
  • Job Responsibilities
  • Brand management
  • Manage one separate Dutch Lady portfolio line to deliver the agreed targets
  • Other Responsibilities
  • Participate in cross-functional projects as required
  • Support internal audit processes
  • Undertake additional tasks assigned by the Line Manager
  • The above responsibilities are not intended to be an exhaustive list of all responsibilities and duties required of employees assigned to this job. The incumbent may be asked to perform other duties as assigned by the Company.
  • Other tasks assigned by the Line Manager.

Quyền lợi

  • Develop annual marketing and brand plans aligned with brand building objectives and commercial objectives.
  • Collect and analyse market trends, consumer insights, and competitor activities to identify growth opportunities and make recommendation to senior management.
Hạn nộp hồ sơ
Nhà tuyển dụng công bố
15/11/2026 — còn 30 ngày

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