Brand Manager (High-End Furniture)

Giới thiệu công ty

Mô tả công việc

• BRAND STRATEGY & GOVERNANCE
• Maintain and implement brand guidelines across communication, commercial, and customer-facing touchpoints.
• Ensure consistent brand identity and positioning across markets and channels.
• Adapt global brand direction to local market requirements while maintaining overall brand integrity.
• Translate brand strategy into clear priorities for campaigns, communication, partnerships, and market execution.
• INTEGRATED MARKETING & CAMPAIGNS
• Develop and manage integrated marketing initiatives supporting product launches, commercial campaigns, brand activations, trade shows, events, and market initiatives.
• Build campaign plans aligned with commercial priorities, product availability, and target markets.
• Coordinate internal and external teams to ensure timely and consistent execution.
• CREATIVE & CONTENT LEADERSHIP
• Lead and coordinate the Marketing and Creative teams to ensure quality and consistency of brand outputs.
• Develop content direction and priorities across digital, social media, editorial, print, and sales/trade materials.
• Guide production of campaign assets, photography, communication materials, and other brand collateral.
• Work with external creative agencies, photographers, stylists, PR partners, and collaborators where required.
• COMMERCIAL & MARKET ALIGNMENT
• Work closely with Sales and Account Management to understand client feedback, dealer and distributor requirements, market opportunities, commercial challenges, and customer response to products and campaigns.
• Translate market insights into improvements in campaigns, product positioning, sales tools, content priorities, and customer experience.
• Ensure Sales and Account teams are supported with relevant brand and commercial materials.
• Contribute to product and launch readiness from a market positioning and communication perspective.
• DIGITAL BRAND & CHANNEL MANAGEMENT
• Ensure consistency of the brand experience across website, social media, email, e-commerce, and other digital customer touchpoints.
• Define content and communication priorities across digital channels.
• Work closely with Growth / Lead Generation functions on campaign distribution, audience development, lead-generation initiatives, tracking, and performance insights.
• Use digital performance data to improve brand communication and customer engagement.
• PARTNERSHIPS, MEDIA & TRADE
• Identify and manage relevant brand partnerships, collaborations, and industry relationships.
• Support media and PR initiatives to strengthen brand visibility and positioning.
• Coordinate joint marketing initiatives with dealers, partners, collaborators, and external stakeholders.
• Support trade shows and international market activations from planning through execution.
• BUDGET, PERFORMANCE & REPORTING
• Manage the approved brand and marketing budget, ensuring appropriate allocation across campaigns, projects, and channels.
• Monitor campaign and marketing effectiveness against agreed objectives.
• Report on brand performance, campaign effectiveness, engagement, qualified inquiries, market response, and commercial contribution where measurable.
• Proven experience in brand management, marketing, or a related field.
• Experience in furniture, design, interiors, lifestyle, or premium consumer brands is preferred.
• Strong understanding of brand positioning, integrated marketing, content, and commercial communication.
• Strong leadership and team coordination skills.
• Excellent communication and stakeholder management abilities.
• Commercial awareness and ability to interpret market and customer feedback.
• Strong project management and organizational skills.
• Comfortable working across creative, commercial, and operational functions.
• Strategic mindset combined with hands-on execution capability.