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Danh sách việc làm

Quản lýBrand Marketing

Brand Manager - Powdered milk

Lưu tin

Chia sẻ

VITA DAIRY VN

Thỏa thuận

Hồ Chí Minh·Full-time·đăng 24 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ 3 năm

Kỹ năng chính

Event MarketingNghiên cứu thị trườngCRM / LoyaltyTrade MarketingQuản lý ngân sách

Yêu cầu ứng viên

• At least 3 years of experience in a similar position in the field of Marketing in the FMCG industry, categories related to preschool and kids. A strong mindset of winning consumers at the stores, a business-driven mindset.
• Experienced in managing a working group to implement Brand development projects & Marketing activities: new product development, communication program (ATL) and brand activation program (BTL).
• Business understanding: good knowledge of key consumer insights, market research based on qualitative and quantitative data
• Ability to withstand high pressure.
• Strong sense of business and highly result-oriented;
• Ambitious to grow, willingness to learn and be excellent in marketing field.
• Enthusiastic and proactive spirit at work
• Well organized and detailed, able to work under high pressure.

Mô tả công việc

• Brand & Marketing Strategy
• Developing long-term strategy and short-term marketing plans aligned with overall brand vision and business objectives for children powders milk
• Build up strategic priorities, translate into actionable KPIs and ensure execution with excellence
• Coordinate with cross-functional teams to ensure consistency of brand message and alignment with company direction.
• Consumer Insight & Market Understanding
• Drive consumer research for uncovering insights that fuel product innovation and strengthen brand growth.
• Conduct regular field visits to evaluate brand performance and identify areas for improvement.
• Identify consumer trends, understand competitive landscape, and market dynamics to define opportunities and challenges.
• Brand Activities Implementation
• Be responsible for brand campaigns, product launches, and promotional activities with strong attention to detail.
• Lead brand operations, including creative development, media coordination, and promotion tracking.
• Work with internal teams (Marcom, Media, PR, CRM) and agencies to ensure impactful brand communication.
• Trade & Channel Support
• Collaborate with Trade Marketing and Sales to develop effective trade programs, in-store visibility, POSM deployment, and promotional activities across channels.
• Performance Tracking & Budget Management
• Track and report campaign performance, brand performance.
• Monitor and manage assigned project budgets, ensuring efficient resource allocation.
• Provide insights and recommendations for optimization of future activities.
• Cross-Functional Collaboration
• Lead and coach junior team members.
• Partner with Sales, Product Management, R&D, and other departments to develop brand equity and deliver brand objectives.
• Participate in cross-functional projects, contributing marketing knowledge to business initiatives.

Hạn nộp hồ sơ

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Nhà tuyển dụng công bố

25/10/2026 — còn 8 ngày

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