Brand Marketing Executive

Yêu cầu ứng viên

• 1–3 years of experience in brand marketing, communication, or digital marketing.
• Customer-Centric Mindset: Always putting the premium brand experience first in every decision.
• Customer Experience & O2O Integration
• In-Store Marketing: Develop and implement in-store marketing initiatives and promotions to elevate the showroom shopping experience.
• Strategic & Analytical Thinking: Base decisions on data and business impact, not just intuition.
• End-to-End Ownership: Ability to manage ambiguity, take initiative, and drive projects to completion, including hands-on field execution.
• Campaign Planning & End-to-End Execution
• Multi-Platform Execution: Manage the entire lifecycle of marketing campaigns across digital platforms (Facebook, TikTok, Zalo) and offline showrooms, ensuring on-time delivery.
• Launch Management: Coordinate the rollout of new seasonal campaigns and promotional activities, ensuring that all creative assets and messaging are consistently deployed across all channels.
• Performance Reporting: Monitor and report campaign results weekly, providing analysis on engagement, reach, and conversion to optimize future activities.
• O2O Journey Mapping: Design and execute a seamless Offline-to-Online customer journey, ensuring that digital engagements lead to showroom visits and vice versa.
• Copywriting: Create high-quality, persuasive copy for social media posts, advertising, email newsletters, and sales materials.
• VoC Analysis: Actively collect and analyze customer feedback from showrooms, social media, and CRM data; translate this "Voice of the Customer" into actionable improvements for brand messaging and retail services.
• Competitor Intelligence: Monitor competitors' marketing activities, promotional tactics, and social media trends to provide the team with actionable insights.
• Field Operations & Budget Administration
• Budget Stewardship: Request and compare quotes from multiple suppliers, strictly adhering to project budgets.
• Core Competencies Expected
• Customer Hospitality: Translate Everon’s premium sleep philosophy into customer-facing interactions, ensuring every touchpoint reflects a "hospitality-first" approach.
• Administrative Excellence: Manage all operational paperwork, including contracts, payment requests
• Fluent in English.
• Strong copywriting skills and a proactive mindset.
• Strategic Translation: Translate the Manager’s business objectives into clear, targeted communication messages and specific campaign flows (Pre-campaign, Launch, Post-campaign).
• Communication Guardianship & VoC Management
• Brand Tone of Voice: Act as the guardian of the brand voice; review all outward communications (sales scripts, partner promos, social captions) to ensure strict alignment with Everon’s premium identity.
• Field Leadership: Act as the on-site lead for New Collection Presentations and showroom events; manage logistics, physical event setup, and real-time troubleshooting.