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Trưởng nhóm/Giám sátBrand Marketing
Brand Marketing Leader
Thỏa thuận
Hồ Chí MinhFull-timeđăng 27 ngày trước
JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Yêu cầu ứng viên
- At least 02 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience
- Has a genuine interest and knowledge of the food and beverage or entertainment industry
- Bachelor's Degree in Sales/Marketing/Business Administration or its equivalent
- Strong project management skills
- Able to think and write strategically
- Those who embody the culture of the brand
- Self-motivated, creative flair, eye for detail and resourceful
- Excellent communication skills
Mô tả công việc
- Planning Marketing Strategy
- Follow the development of the brand strategy in collaboration with the Brand Manager and other key stakeholders
- Assist Brand Manager in driving the creation of the Yearly Roadmap and Annual Plan aligned with the brand's vision, goals, and market demands
- Work closely with the marketing team to implement strategic marketing initiatives and ensure alignment with business objectives
- Implement an integrated marketing communications plan that aligns with the overall brand strategy and budget
- Oversee and plan advertising opportunities across Above-The-Line (ATL) and Below-The-Line (BTL) channels to ensure brand visibility
- Content & Digital Marketing
- Lead the team to plan and execute content strategies across various platforms to reinforce brand messaging and objectives
- Manage digital marketing tools and campaigns to promote the brand and engage with the target audience effectively
- Customer Engagement & Offline Activation
- Lead the planning and execution of offline brand activations to enhance brand engagement with consumers
- Develop and implement customer engagement strategies to improve brand loyalty, expand reach, and increase visibility through both digital and physical touchpoints
- Support the Operations team in ensuring an exceptional guest experience at events and activations, strengthening customer relationships
- Brand Management & Awareness
- Coordinate media relations and public relations efforts to maintain brand awareness and manage public perception
- Monitor industry trends and adapt marketing strategies to stay competitive and relevant in the market.
- Evaluate marketing campaigns and track performance metrics, including return on investment (ROI), effectiveness, and consumer feedback.
- Maintain effective internal communications to ensure all departments are informed of marketing strategies, objectives, and initiatives.
- Reporting line: General Manager - Outlet
Quyền lợi
- Competitive salary and benefits
- Social insurance based on full salary
- A chance to immerse yourself in the exciting world of lifestyle and nightlife
- A role that as rewarding as it is fun and engaging
- A unique opportunity to work closely with a Chairman in a fast-paced, high-energy environment
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