Tin tuyển dụng Brand Owner tại CÔNG TY TNHH DỊCH VỤ NGHIÊN CỨU VÀ PHÁT TRIỂN CHIM CÁNH CỤT được JobShip tổng hợp từ TopCV. Xem thêm 7.710+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.
Nhân viênMarketing
Brand Owner
Thỏa thuận
Hồ Chí MinhFull-timeđăng 61 ngày trước
JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Yêu cầu ứng viên
- Experience: 2–4 years of experience managing a D2C/E-commerce brand or working as a Growth/Product Manager. Direct experience in the US market and the Supplement/Wellness/Nutraceutical industry is a strict requirement.
- Business Mindset: Deep understanding of the e-commerce engine (Shopify ecosystem, media buying, and conversion rate optimization).
- Financial Acumen: Analytical capability to read and manage P&L statements. You must know your numbers inside out (CAC, LTV, ROAS, MER).
- Language: Native or Professional working proficiency in English (you will review English copy, VSL scripts, and US consumer feedback daily).
- Leadership: Strong project management and orchestration skills. Ability to push internal teams and external vendors to meet deadlines.
Mô tả công việc
- Brand Positioning & Strategy
- Define the core identity: Determine exactly what to sell, to whom, and how to differentiate in the highly competitive US supplement market.
- Shift from selling commodities to selling concepts (e.g., framing a mushroom coffee not just as "coffee," but as a "healthy daily ritual").
- Conduct continuous market research to identify product market fit (PMF) and untapped white spaces.
- Product Development & Portfolio Management
- Partner with R&D and US-compliant manufacturers to select formulas, ingredients, and flavor profiles.
- Own the packaging design strategy to ensure premium unboxing experiences and strict regulatory alignment.
- Design pricing architecture, bundling strategies, cross-selling/upselling funnels, and plan new SKU roadmaps to maximize long-term gross margins.
- Marketing & Customer Acquisition
- Drive user acquisition across the US market using a modern D2C tech stack (Shopify, Paid Media, Attribution tools).
- Oversee performance marketing channels (Meta, Google, TikTok Ads) and optimize high-converting landing pages and VSLs (Video Sales Letters).
- Lead the US Influencer/Creator strategy (KOLs/KOCs) to build organic social proof and high-performing ad creatives.
- Supervise Content, Email, and SMS marketing funnels to capture and nurture leads.
- Customer Retention & Lifecycle (LTV Optimization)
- Build a bulletproof retention ecosystem, understanding that a strong brand survives on repeat purchases, not single orders.
- Own and optimize the Subscription model (Subscribe & Save) to secure predictable Monthly Recurring Revenue (MRR).
- Develop loyalty programs, community engagement initiatives, and post-purchase flows to maximize Customer Lifetime Value (LTV).
- Team Orchestration & Leadership
- Act as the central conductor ("the driver") who aligns and moves all moving pieces together.
- Coordinate and guide cross-functional teams: Design, Media Buyers, Copywriters, Customer Service (CS), and Supply Chain/Operations to execute the brand's vision flawlessly.
- Financial Control & P&L Accountability
- Manage the brand's financial health with a ruthless, data-driven approach.
- Monitor daily, weekly, and monthly growth metrics: CAC (Customer Acquisition Cost), MER (Marketing Efficiency Ratio), Gross Margin, Cash Flow, and Inventory Turns.
- Balance scaling aggressiveness with healthy unit economics.
Quyền lợi
- Financial Rewards: 13th & 14th-month salary, with annual salary reviews based on performance impact.
- Compelling Compensation: Competitive base salary (negotiable) + attractive performance bonuses tied directly to brand revenue growth and P&L efficiency.
- Perks & Allowances: Monthly lunch and parking allowances; full setup provided (MacBook and necessary growth tools).
- Health & Wellness: Comprehensive healthcare including statutory social / health / unemployment insurance, and annual health checks.
- Growth: Sponsored professional training courses, workshops, and direct mentorship to sharpen your e-commerce and brand leadership skills.
- Empowerment: Direct ownership of marketing budgets and product strategy, providing a true "mini-CEO" experience.
- Work Environment: Vibrant, international, and innovative workspace located in the premium Thao Dien area (District 2) with a flat team structure.
- Culture & Fun: Company trips twice a year, holiday/birthday gifts, team bonding dinners, and fully stocked office snacks/coffee.