Branding and Communication Marketing Executive

Giới thiệu công ty

Yêu cầu ứng viên

• Experience in premium/luxury branding or service industry (e.g., hospitality, consultancy, international schools).
• Passion for education, mentorship, and youth development.
• Knowledge of academic systems: IB, IGCSE, A-Level, or global university application processes is a plus.

Mô tả công việc

• Content & Campaign Execution
• Plan, produce, and publish content across digital channels (Facebook, Instagram, LinkedIn, Website, TikTok, Threads).
• Support weekly content calendar and campaign roll-outs according to marketing funnel phases.
• Collaborate with the Digital team to execute email marketing, social ads, and performance-tracking initiatives.
• Collaborate with the Creative Team to ensure on-brand visuals, storytelling, and tone of voice.
• Community Building & Engagement
• Engage and grow the online community through interactive formats: livestreams, polls, behind-the-scenes, case studies, parent/student testimonials.
• Support the coordination of webinars, offline workshops, and collaboration campaigns with partners.
• Market Research & Trend Scouting
• Track competitor activities and marketing benchmarks in the education/mentoring space.
• Research Gen Z and HNW parent insights to inform content and positioning.
• Provide input on seasonal marketing plans and event calendar.
• CRM & Performance Tracking
• Maintain and update CRM data related to campaign leads, email opens, social performance.
• Prepare monthly performance reports with KPIs and insights for optimization.
• Key Qualifications
• Bachelor’s degree in Marketing, Communications, Business, or related fields.
• 2+ years of relevant experience in marketing, social media, or content production (fresh graduates with strong portfolios may be considered).
• Excellent writing and content planning skills (Vietnamese mandatory, English proficient).
• Familiar with digital platforms (Meta Business Suite, Google Analytics, Canva, etc.).
• Strong visual sense and understanding of brand tone.
• Proactive, detail-oriented, and able to work both independently and in teams.

Quyền lợi

• Competitive compensation and performance-based bonuses.
• Opportunity to grow with a dynamic brand pioneering educational innovation in Vietnam.
• Direct exposure to strategic campaigns, creative storytelling, and a high-level mentorship ecosystem.
• Monthly mentoring session with senior advisor (upon eligibility).
• A purpose-driven and highly creative working environment.
• Package and benefits:
• Send your CV or Portfolio (if any): nhu.nguyen@mentors14.com
• How To Apply?
• Title: [Marketing Executive Application] – Full name

Địa điểm & thời gian làm việc

• Location: Hà Nội, Việt Nam (Onsite)
• Type: Full-time
• Report to: Head of Marketing
• Start Date: As soon as possible