Branding Marketing Supervisor

Mô tả công việc

• The Branding Marketing Supervisor is responsible for developing and executing brand communication strategies, managing brand identity, and driving creative marketing campaigns to enhance brand awareness and market presence.
• This role works closely with HQ, Sales, agencies, and external partners to ensure consistent brand execution across all customer touchpoints.
• Develop and execute brand communication strategies, including integrated campaigns, PR activities, KOL/KOC collaborations, and multimedia content (digital, video, TVC, brand films, and key visuals).
• Manage and maintain brand identity by ensuring consistent application of brand guidelines, visual identity, messaging, and brand assets across all channels.
• Lead creative development by defining campaign concepts, managing agencies and vendors, and ensuring all creative materials align with AUX brand positioning.
• Plan and execute brand activation initiatives, including product launches, events, sponsorships, PR campaigns, and collaboration with Trade Marketing to ensure consistent brand visibility at retail channels.
• Conduct market research, competitor analysis, and consumer insight studies to monitor market trends, evaluate brand performance, and recommend brand strategy improvements.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 3-5 years of experience in Branding, Marketing, or Brand Communications, preferably in the HVAC, home appliance, consumer electronics.
• Experience in brand campaign management, content development, PR, and agency management.
• Strong understanding of branding principles, consumer behavior, and digital marketing.
• Excellent project management, communication, and presentation skills.
• Good working proficiency in English or Chinese for communication with HQ.
• Proficient in Microsoft Office; Canva; experience with Adobe Creative Suite or design collaboration tools is an advantage.