Commercial Cleaning B2B Marketing Specialist Needed

Giới thiệu công ty

Yêu cầu ứng viên

• User experience
• We are looking for someone who can take a comprehensive look at our current marketing, website, Google presence and lead-generation strategy and identify opportunities to increase our visibility, generate qualified leads and ultimately help us win more commercial contracts.
• Google Ads / PPC
• Create a Google Ads setup
• Conduct comprehensive keyword research
• Develop and manage Google Search campaigns
• Optimize campaigns and advertising spend
• Provide regular performance reporting and recommendations
• This is intended to be a growth-focused engagement, with the potential for an ongoing relationship for the right person or company.
• Primary Areas of Responsibility
• Identify high-value commercial-intent keywords
• Recommend appropriate geographic targeting
• Develop negative keyword strategies
• Establish proper conversion tracking
• Develop recommendations for landing pages
• Monitor cost per lead and cost per qualified lead
• Our priority is qualified commercial business opportunities, rather than simply generating clicks or website traffic.
• Website Audit & Optimization
• Conduct a comprehensive review of our existing website, including:
• Mobile responsiveness and compatibility
• Website speed and performance
• Navigation
• Calls-to-action

Địa điểm & thời gian làm việc

• Hình thức: Làm việc từ xa (remote)

Ứng tuyển

• Contact and quote forms
• Conversion opportunities
• On-page SEO
• Metadata
• Page structure
• Service pages
• Google Analytics / Google Tag Manager
• Conversion tracking
• Broken links and technical issues
• Accessibility
• Website security
• Overall professionalism and credibility
• We want an honest assessment of whether our current website is effectively converting visitors into commercial leads.
• SEO & Local Search
• Develop recommendations to improve our organic visibility for commercial cleaning and facility service searches in Alberta.
• This may include:
• Keyword research
• Google Business Profile optimization
• Service/location pages
• Content strategy
• Backlink strategy
• Competitor analysis
• Organic search rankings
• Lead Generation Strategy
• Develop a comprehensive strategy for generating qualified commercial leads.
• We are particularly interested in reaching decision-makers such as:
• Property managers
• Condo/HOA management companies
• Facility managers
• Commercial property owners
• Construction companies
• Home builders
• Municipalities
• Offices
• Industrial facilities
• Retail businesses
• Childcare facilities
• Hospitality businesses
• Event venues
• Other organizations requiring ongoing commercial cleaning or facility services
• We are interested in strategies beyond Google Ads where appropriate, including organic search, LinkedIn, email marketing, outbound campaigns, remarketing, referral strategies, content marketing and other proven B2B lead-generation methods.
• Competitor & Market Analysis
• We would like an assessment of our competitive market, including:
• Major competitors
• Competitor websites
• Competitor Google Ads
• Competitor SEO strategies
• Keywords competitors are targeting
• Competitor positioning
• Gaps and opportunities in the market
• Recommendations for how we can differentiate ourselves
• Marketing Strategy
• Develop a practical 6–12 month marketing strategy that prioritizes activities based on expected return on investment.
• We are looking for someone who can help us determine:
• Where we should spend our marketing budget
• Which channels are most likely to generate commercial contracts
• What services we should promote
• Which industries/verticals we should prioritize
• What our messaging should be
• How we should position our company against competitors
• How we can build a predictable sales pipeline
• Conversion & Sales Funnel
• Review the journey from the first customer interaction through to a submitted quote.
• We want recommendations for improving:
• Google/Search → Website → Lead → Qualified Opportunity → Quote → Contract
• This includes recommendations for calls-to-action, forms, lead follow-up, tracking and overall conversion strategy.
• Important: We Measure Success by Business Results
• We are not looking simply for impressions, clicks, followers or website traffic.
• Our primary objective is:
• Generate more qualified commercial opportunities and ultimately win more contracts.
• We would like to establish measurable KPIs such as:
• Qualified leads
• Cost per qualified lead
• Quote opportunities
• Proposals generated
• Contracts won
• Customer acquisition cost
• Estimated contract value
• Marketing ROI
• We would like reporting that helps us understand which marketing activities are actually contributing to revenue.
• Ideal Candidate
• The ideal candidate will have demonstrated experience with:
• B2B marketing
• Google Ads
• SEO
• Lead generation
• Website conversion optimization
• Google Tag Manager
• Landing pages
• Commercial services
• Service-based businesses
• B2B sales funnels
• Experience marketing commercial cleaning, facility management, construction, property management, trades or other B2B service companies would be considered a strong asset.
• We are particularly interested in someone who understands the difference between generating inexpensive consumer leads and generating high-value commercial B2B opportunities.
• Initial Deliverables
• We would like the engagement to begin with a comprehensive audit and strategy.
• Initial deliverables should include:
• Website audit
• SEO audit
• Google Ads/PPC audit
• Google Business Profile/local SEO audit
• Lead-generation analysis
• Conversion funnel review
• Recommended marketing strategy
• Prioritized action plan
• Recommended advertising budget
• KPI/reporting framework
• 90-day implementation plan
• Following the initial assessment, we are open to an ongoing relationship for implementation, campaign management, SEO, content and continued lead generation.
• What We Would Like to See in Your Proposal
• Please provide:
• Examples of similar B2B clients you have worked with
• Relevant case studies
• Examples of measurable results achieved
• Your recommended approach for our company
• What you would prioritize during the first 90 days
• Recommended monthly advertising budget
• Your management/consulting fees
• What is included in your monthly fee
• Recommended contract length
• Reporting provided
• How you measure qualified leads and ROI
• Any additional opportunities you identify based on the information provided
• We are looking for a growth partner, not simply someone to manage advertising.
• The successful candidate will help us build a stronger digital presence, generate qualified commercial opportunities and create a repeatable marketing system that supports significant company growth.