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Tin tuyển dụng Complete B2B E-commerce Website Optimization, Technical SEO & CRM Integration (WordPress) tại Khách đăng dự án (Freelancer.com) được JobShip tổng hợp từ freelancer.com. Xem thêm 428 việc làm Chuyên viên SEO trong 6.310+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.

MỚINhân viênSEO

Complete B2B E-commerce Website Optimization, Technical SEO & CRM Integration (WordPress)

KĐ
Khách đăng dự án (Freelancer.com)
$250 - $750/dự án

RemoteFreelanceđăng 23 giờ trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Yêu cầu ứng viên

  • We need a one-time WordPress developer and technical SEO expert to overhaul our site's user experience (UX), refine our B2B quoting system, deeply integrate our CRM (ActiveCampaign), and update our core site messaging.
  • CRM Experience: Confirm your experience integrating ActiveCampaign forms and site tracking.
  • Title: Complete B2B E-commerce Website Optimization, Technical SEO & CRM Integration (WordPress)
  • Phase 1: Core UX, Messaging, CRM & On-Page SEO (The 70%)
  • ActiveCampaign Integration: Ensure the ActiveCampaign Site Tracking code is installed in the header.
  • Meta Data Overhaul: Update the Meta Titles and Meta Descriptions of our top 20 category/product pages to target high-intent B2B search terms.
  • CRM Sync: Ensure submitted quote details and actions are passed correctly into ActiveCampaign.
  • Gated Resource Hub (Lead Magnet): Create a dedicated page for downloadable PDFs (e.g., "Lab Shopping Lists"). Gate these downloads behind an embedded ActiveCampaign form (you will build the forms).
  • One Master List: All resources must feed into ONE master lead list in ActiveCampaign.
  • QR Code Generation: Generate a high-resolution QR code (PNG/JPEG format) that links directly to the new ActiveCampaign lead capture form, to be used on our physical printed materials.
  • Phase 3: Google SEO & Performance Compliance (The 10%)
  • Platform Access: Administrator access to WordPress, ActiveCampaign, and Cloudflare.
  • Milestone 1 (Setup, Forms & Resources): CRM Testing — Submitting a form on the Gated Resource page must successfully apply the correct tags and add a contact to our ActiveCampaign database. The QR code must be delivered.
  • We actually want this to slot directly into our existing Deal Stages (Pipeline) inside ActiveCampaign.
  • The integration passes the data to ActiveCampaign, which automatically creates a new Deal in Stage 1 of our sales pipeline (and applies the 'Action: Requested Quote' tag).
  • Note for your scope: Your technical responsibility is to ensure that when the WooCommerce quote is submitted, the contact data, quote value, and requested items flawlessly sync into ActiveCampaign so that our automation can instantly create that Deal.
  • Milestone 3 (SEO & Speed): SEO Verification — A report showing updated Meta Tags and verified Schema Markup without errors. Google PageSpeed — The site must achieve a score of 80+ on mobile and 90+ on desktop via Google PageSpeed Insights.
  • We know educators are visiting our site, but we need a frictionless UX and the gated resource hub to capture them into our ActiveCampaign CRM before they leave.
  • We are upgrading our B2B e-commerce website, BMS Education ([www.bmseducation.com](https://www.bmseducation.com)), which supplies STEM equipment to schools and tertiary institutions.
  • Schema Markup Implementation: Add Local Business and Product/Organization JSON-LD Schema markup so our products and reviews appear accurately in Google's rich search snippets.

Mô tả công việc

  • Project Overview:
  • The primary focus of this project is Navigation and Ease of Use (Frictionless UX).
  • Deliverables are split into three priority phases:
  • Core Copy & About Us Update: Replace the current "About Us" page text with our newly finalized brand narrative. Update the short descriptions at the top of our primary WooCommerce category pages (e.g., Science, Robotics) to highlight our core promise (text provided upon hire).
  • Homepage Hero Redesign: Overhaul the top section of the homepage.
  • Replace vague text with our new value proposition: "From Theory to Lab-Ready: Equipping South Africa's Next Generation.
  • Curriculum-aligned kits for CAPS, IEB, and Cambridge." Add two high-contrast Call-to-Action (CTA) buttons: [Request a Quote] and [Shop Online].
  • WhatsApp Widget Upgrade: Update our existing WhatsApp chat link to include a pre-filled message (e.g., "Hi BMS, I need help with...") for easier lead capture.
  • Phase 2: Strategic Lead Generation & Quoting (The 20%)
  • Zero Registration Requirement: Quote requests must be available to all visitors. Do not force teachers to create an account/password to get a price. They should only need to provide Name, School, Email, and Phone.
  • Analytics Setup: Ensure Google Analytics 4 (GA4) is correctly tracking cart additions and quote requests. Install Microsoft Clarity (free) to monitor user heatmaps.
  • Core Web Vitals Optimization: Optimize images, minify CSS/JS, and implement caching to ensure the site passes Google's Core Web Vitals assessment for both mobile and desktop (focus on LCP, CLS, and INP).
  • Mobile-First Cleanup: Ensure mobile navigation, sticky CTAs, and checkout/quote buttons are thumb-friendly and display perfectly on all modern smartphone screens.
  • Cloudflare Management: Our site uses Cloudflare. When redesigning the homepage or fixing Core Web Vitals, you will need to frequently purge the cache to see changes go live. (We will grant you specific DNS/Admin roles within our Cloudflare account for this).
  • What We Will Provide You (Client Deliverables):
  • We have a complete, mapped-out document with our exact Prefix Tagging System (Source, Interest, Action, Status) ready to hand over to you on day one.
  • PDF Resources & Copy: The actual files to be delivered to leads and the exact text for the website updates.
  • Handover, Acceptance Criteria & Milestones
  • This is a turnkey project. Payments are strictly milestone-based via Freelancer escrow and will only be released upon successful testing of the following:
  • Milestone 2 (UX, Messaging & Quote Flow): Quote Testing — We will run a test order as a guest visitor.
  • The "Request a Quote" function must successfully generate a PDF, alert our sales team without errors, and sync to the CRM.
  • Homepage and Core Copy updates must be live.
  • The ideal journey is: The teacher submits the quote cart on the website.
  • We then manually drag their Deal card through our existing CRM stages (Quote Sent -> Awaiting PO -> Closed/Won).
  • The biggest measure of success is better conversion from existing traffic into qualified B2B quote requests.
  • Capturing the lead and their specific 'Interest' tag is our primary goal for this phase.
  • Past Work: Share 2-3 links to WooCommerce B2B sites you have optimized (specifically quoting/lead capture systems).
  • Your Price: Provide your fixed-price bid and estimated timeline for completion
  • Access: Cloudflare and WordPress admin access after selection

Quyền lợi

  • WooCommerce B2B "Request a Quote" System: We have already modified our WooCommerce cart to allow users to either proceed to a standard checkout or request a formal quote. You will not need to install a new quoting plugin. Your task is to review this existing flow to ensure the UX is seamless.
  • Our sales team receives a notification, reviews the requested items, and emails the formal PDF quotation.

Địa điểm & thời gian làm việc

  • Hình thức: Làm việc từ xa (remote)

Ứng tuyển

  • Tagging Taxonomy: We will provide a master tagging document. You must configure the forms to apply unique Source, Action, and Interest tags (e.g., Interest: Robotics) which will trigger the delivery of the specific PDF.
  • The Tagging Taxonomy: A document outlining the exact CRM tags to apply to forms.
  • You will simply need to apply these existing rules to the forms you build.
  • To Apply, Please Provide:
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  • Một công ty đáng tin luôn tra được mã số thuế và có lịch sử hoạt động rõ ràng — hãy kiểm tra mã số thuế, năm thành lập và website chính thức trên Cổng thông tin quốc gia về đăng ký doanh nghiệp trước khi ứng tuyển.
  • Cảnh giác khi chỉ được liên hệ qua Telegram/Zalo cá nhân kèm hứa hẹn “việc nhẹ lương cao” — hãy yêu cầu email tên miền công ty và một buổi phỏng vấn video trước khi nhận việc.
  • Chưa ký hợp đồng thì chưa gửi CCCD, số tài khoản ngân hàng hay thông tin nhạy cảm.
  • Những cam kết kéo dài nhiều tháng rất khó rút lui khi có trục trặc — thay vì dồn toàn bộ thù lao về cuối hợp đồng, hãy thoả thuận nhận lương theo tuần hoặc theo từng đợt bàn giao để rủi ro luôn ở mức chịu được.
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