Comprehensive Digital Competitor Analysis

Giới thiệu công ty

Quyền lợi

• | Reviews | | |
• Promotional content
• Educational content

Địa điểm & thời gian làm việc

• Main services/products
• Target market
• Approximate size/market position
• Social media accounts
• Any other important online presence
• 2. Competitor Website Analysis
• For every major competitor, analyse their website.
• Website URL
• Homepage title
• Meta description
• Main H1/H2 headings
• Main services/pages
• Main keywords being targeted
• Location keywords being targeted
• Calls to action
• Location pages
• Videos
• Downloadable content
• Case studies
• Articles
• Find their highest-value topics and identify content opportunities that we could target.
• 10. Competitor Social Media
• Analyse:
• Facebook
• Instagram
• TikTok
• YouTube
• LinkedIn
• Other relevant platforms
• Record:
• Followers
• Posting frequency
• Engagement
• Content types
• Most successful-looking posts
• Video strategy
• Customer testimonials
• Before/after content
• Identify what type of content appears to perform best.
• 11. Competitor Comparison
• Create a comparison table showing all major competitors against us.
• Include:
• | Area | Competitor | Our Business |
• | ------------------------ | ---------- | ------------ |
• | Website quality | | |
• | SEO | | |
• | Google rankings | | |
• | Google Ads | | |
• | Facebook Ads | | |
• | Instagram Ads | | |
• | Local SEO | | |
• | Backlinks | | |
• | Content | | |
• | Offers | | |
• | Landing pages | | |
• | Overall digital presence | | |
• 12. Biggest Opportunities
• At the end of the research, I want a clear summary of:
• Top 10 keywords we should target
• Top 10 competitor keywords we are currently missing
• Top 10 website improvements we should make
• Top advertising opportunities
• Top competitors we should monitor
• Top websites/directories where we should try to get listed
• Top content opportunities
• Top backlink opportunities
• Biggest weaknesses found in competitors
• Biggest advantages competitors currently have over us
• 13. Evidence Required
• Please do not simply provide opinions.
• Where possible, provide:
• Source URLs
• Screenshots
• Keyword data
• Ranking data
• Ad examples
• Competitor landing pages
• Backlink sources
• Advertising examples
• Clearly separate verified information from estimates or assumptions.
• 14. Tools
• You may use professional tools such as:
• Semrush
• Ahrefs
• Similarweb
• Google Keyword Planner
• Google Ads Transparency/advertising tools
• PageSpeed Insights
• Other appropriate SEO/competitor research tools
• If you have access to paid tools, please state which tools were used.
• Final Deliverable
• Hình thức: Làm việc từ xa (remote)
• I want the final research delivered as a structured Excel/Google Sheets report plus a written summary.
• The report should make it easy for me to answer:
• Who are our biggest online competitors?
• What keywords are they targeting?
• What keywords are they ranking for?
• What keywords are they paying for?
• Where are they advertising?
• What websites are sending them traffic/backlinks?
• What are they doing better than us?
• What opportunities are we missing?
• What should we do first?
• The goal is not simply to collect competitor information.
• I want actionable intelligence that can be used to improve our website, SEO and advertising strategy and compete directly with these businesses.
• Please quote for the project and specify:
• Your fixed price
• Estimated completion time
• Tools you will use
• Number of competitors you will research
• What files/reports will be delivered
• Whether screenshots and source links are included

Ứng tuyển

• Contact methods
• Booking/enquiry system
• Special offers
• Pricing information, if available
• Reviews/testimonials
• Trust badges/certifications
• Blog/content strategy
• Number and type of important landing pages
• Website speed/performance
• Mobile experience
• Overall website quality
• Identify what they are doing well and what appears weak or missing.
• 3. SEO Keyword Research
• This is one of the most important parts.
• Find the keywords each competitor appears to target or rank for.
• Keyword
• Search volume
• Keyword difficulty
• Search intent
• Current ranking position
• Competitor ranking URL/page
• Whether the keyword appears to be commercial or informational
• Whether the keyword is local
• Whether the competitor is ranking organically or through an advertisement
• I want to identify:
• Keywords they rank for that we don't.
• High-value keywords where competitors rank above us.
• Keywords with strong buying intent.
• Local keywords.
• Long-tail keywords.
• Keywords competitors are paying to advertise for.
• 4. Google Ads / PPC Research
• Investigate whether each competitor is running Google Ads.
• Where possible, identify:
• Whether they are currently advertising
• Search ads
• Display advertising
• Shopping ads, if relevant
• Main advertising keywords
• Ad headlines
• Ad descriptions
• Offers/promotions
• Landing pages used
• Locations being targeted
• Any recurring advertising themes
• Please provide screenshots or links to examples where possible.
• I particularly want to know:
• What keywords are competitors willing to spend money on?
• 5. Meta / Facebook / Instagram Advertising
• Investigate competitor advertising on:
• Facebook
• Instagram
• Use publicly available advertising information, including the Meta Ad Library where applicable.
• For each competitor identify:
• Whether they are running ads
• Number/type of active ads where visible
• Ad creative
• Ad copy
• Offers
• Targeting clues
• Landing page
• Call to action
• Video/image ads
• How long ads appear to have been running
• Long-running ads may indicate campaigns that are working well, so highlight these.
• 6. Other Advertising Channels
• Find out where competitors are advertising elsewhere.
• Check, where relevant:
• Google
• YouTube
• TikTok
• LinkedIn
• Local directories
• Industry directories
• Local newspapers/websites
• Sponsored articles
• Review websites
• Local business websites
• Other relevant advertising platforms
• Do not assume a competitor is advertising somewhere — provide evidence wherever possible.
• 7. Backlinks & Off-Page SEO
• Analyse where competitors are getting backlinks from.
• Identify:
• Important referring domains
• Industry websites
• News websites
• Blogs
• Guest posts
• Sponsorships
• Partnerships
• Business directories
• PR coverage
• Highlight valuable backlinks that could potentially be replicated legitimately.
• 8. Local SEO
• Analyse competitors' local SEO presence.
• Google Business Profile
• Google reviews
• Review quantity
• Review rating
• Review frequency
• Main categories
• Services listed
• Business description
• Photos
• Local landing pages
• Local citations/directories
• NAP consistency
• Identify which competitors dominate local Google searches and why.
• 9. Content Strategy
• Analyse competitor content.
• Blog posts
• Guides
• FAQs
• Service pages