Consumer Marketing Engagement Manager

Giới thiệu công ty

Mô tả công việc

• The Vietnam Vaccine Consumer MKT Manager is a key role, responsible for leading the development and execution of vaccine consumer activation/marketing tactics for Vietnam.
• This role is pivotal in building marketing capabilities, driving private market activation, and enhancing brand presence and commercial performance in the vaccines sector.
• Raise consumer RSU (risk, severity and urgency) perceptions for Vaccine
• Lead the development and enhancement of consumer marketing knowledge and capabilities across all vaccines team
• Shape impactful consumer journeys based on consumer insights, behaviours, market data and trends, and through close collaboration the cross-functional team especially consumer activation lead and the consumer engagement lead
• Leverage Data, Digital and Technology (DD&T) and analytics to optimize campaign performance in close partnership with the consumer engagement lead and Marketing Commercial Excellence, I&A (where relevant)..
• Provide strategic input on product positioning, and market access tailored to Vietnam consumers
• Qualification/ Attributes:
• Minimum 5 years’ experience in consumer marketing with FMCG, OTC or retail
• Strong marketing knowledge in consumer engagement (e.g. metrics, consumer journey, social media)
• Understanding or experience applying behavioral science to inform decision-making e.g. cognitive biases
• Strategic and analytical thinking
• Ability to deal with decision making processes in complex organizations and generate collaboration and followership.
• Fluent English speaker to ensure effective communication across the region and to Global
• Locations
• Ho Chi Minh City, Vietnam
• Worker Type
• Employee
• Worker Sub-Type
• Regular

Địa điểm & thời gian làm việc

• Full time