Content Executive

Yêu cầu ứng viên

• At least 2-3 years of working experience in a Marketing Department, with a strong focus on creative and content production.
• Proven practical experience in photography, videography, and proficiency in using various photo and video editing software or tools.
• Solid experience in managing online advertising campaigns across various channels and basic proficiency in SEO/SEM.
• Conceptualize, write (copywriting), and develop multimedia content for social media platforms, ensuring all outputs maintain a high standard of the School’s branding and image.
• Edit and design marketing collaterals using Canva, Instagram Edits, and other photo/video editing applications.
• Stay up-to-date with current digital trends on social media platforms. Effectively utilize AI tools (such as ChatGPT, Claude, and Google Gemini) for research and content optimization.
• Plan, execute, and manage assigned marketing budgets for advertising campaigns across Facebook, Instagram, Google Ads, TikTok, and Zalo. Analyze dashboards to propose improvements for maximizing campaign performance.
• Excellent copywriting skills with the ability to craft compelling messages tailored to specific target audiences to increase reach and engagement.
• Manage direct messages (DMs) and online inquiries through Facebook, Instagram, the website, and Google.
• Proficient communication skills in English, both written and spoken.