Content Marketing Lead/Trưởng Nhóm Content Marketing (Range upto 50M) - Pika Robot

Giới thiệu công ty

Mô tả công việc

• Own and execute the full content strategy for Robot Pika across platforms.
• Get your hands dirty: write copy, build scripts, design landing pages, craft product messaging - then lead your team to do the same.
• Find the right message for the product - the angle that makes parents immediately get why this matters for their child.
• Design content that moves people (Conversion Copywriting) - whether it's shifting a belief or closing a sale, every piece of content serves a clear purpose.
• Read the numbers. Find the insight. Fix the problem. Repeat.
• Plan content by week, month, quarter - keep the machine running on time.
• Build and grow a content team where every individual is strong enough to move fast, so the whole team can move faster.
• What you need to be great at
• Copywriting & Storytelling.
• The Copy Lead is the Architect of Conversion & Connection.
• We don't write to fill space; we write to move people and drive action.
• A great copywriter is part psychologist, part editor, and part storyteller.
• You understand that the best copy doesn't just explain - it resonates.
• By mastering sensory language, you trigger immediate emotional and physical responses, making the customer feel the problem and crave the solution.
• Your Mission is to Own the Full Conversion Journey by architecting high-converting content across every touchpoint-shifting customer mindsets from passive awareness and initial education to high-intent consideration, action, and long-term brand loyalty.
• You don't just write words; you engineer the customer's next move.
• Video Copy & Scriptwriting.
• Most of our content lives as video - across Facebook, TikTok, and YouTube.
• This is your primary playground.
• You write for the screen, not the page.
• You know a script isn't finished when it's typed - it's finished when it plays.
• You think in cuts, pacing, silence, and the half-second before the hook lands.
• Your words are built to be seen and felt, not read.
• You own the final video. That means you don't hand off a script and hope for the best. You speak production fluently enough to direct without directing - you come with references, you know what "wrong" looks like on a timeline, and you can steer a team back on track without losing the room.
• You're not a producer. But you're never at the mercy of one either.
• This isn't a role you grow into. You've already made the mistakes, learned what kills a video before it starts, and built the instincts that only come from doing it over and over.
• Mindset
• Love marketing. Never stop upskilling. Marketing isn't your job - it's your obsession. You learn on your own time, practice relentlessly, and get sharper every cycle.
• Content is King. Conversion is Queen. You live by this. Great content without conversion is a hobby. High conversion without substance is a trick. You do both.
• Other skills
• Audience empathy. Doing marketing without obsessing over your customer is unacceptable. You immerse yourself in their world - you have methods to do it, the sensitivity to pick up signals, and the sense to turn that understanding into content that lands.
• Analytical thinking & Problem solving. Numbers go up or down - you always want to know why. When facing a problem, you stay calm, think methodically, and find the solution instead of jumping to the first familiar playbook. Strong with data and qualitative analysis.
• Creativity.
• You're only as good as your taste.
• The content you consume shapes the content you create.
• You're naturally curious about creative content - if you binge YouTube and instinctively get how great creators build their videos, that's a huge plus.
• But you don't stop at watching - you reverse-engineer what works, then practice until it's yours.
• When you come in for an interview, we'd love to see your daily feed - and what you've built from it.
• Team building. A team moves at the speed of its weakest member. You don't just manage - you coach, set standards, and invest in growing each person's skills. When every individual is strong, the whole team flies.
• Planning & execution. Ideas become plans. Plans become timelines. Timelines become shipped work. You don't just think big - you break it down, track it, and make sure it actually gets done.
• What you get here
• Real ownership. You lead content for a product. Not execute briefs from someone else's playbook.
• A product worth building for. Robot Pika is at the frontier of edtech - constantly evolving, constantly improving. You'll do work you're proud of.
• A team that cares. The people around you are obsessed with making the product better every day. The energy is real.
• Room to create and grow. Good ideas get tried. If you want to learn, you'll be supported.

Quyền lợi

• Base salary 25-35M VND + performance commission. Total package up to 50M+ VND.
• Other Benefits:
• Free lunch at the company, full paid leave, and social insurance, 13th-month salary.
• Thu nhập: Thỏa thuận
• A young, dynamic, gossip-free working environment focused entirely on creating excellent products.

Ứng tuyển

• If you've read this far and thought "this is me" - send your CV along with a portfolio or projects where you did the content work yourself.
• Please send your CV + Portfolio (Mandatory) via email to:
• ✉️ ( CV in English or Vietnamese)
• Email subject: CONTENT LEADER - [Your Full Name]
• Support Contact: Hotline or Zalo [thông tin trên trang nguồn] (Ms. Hoang Mo).
• Recruitment Process for CONTENT LEADER
• Round 1: CV & Portfolio Review (We are particularly interested in case studies, real-world writing/documents, and outstanding outcomes in your portfolio).
• Round 2: Phone screen with HR (10 - 15 minutes).
• Round 3: Professional Interview with BOD (Offline, 60 - 90 minutes).