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Danh sách việc làm

Quản lýCRM

CRM & Automation Manager

Lưu tin

Chia sẻ

FE CREDIT

Thỏa thuận

Hồ Chí Minh·Full-time·đăng 9 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ 5 năm

Kỹ năng chính

CRM / LoyaltyThiết kế (Canva/Photoshop/Illustrator)SQLBáo cáo / DashboardTiếng Anh

Yêu cầu ứng viên

• Kinh nghiệm: 5 Năm
• 5+ years of relevant experience in CRM, Marketing Automation, Lifecycle Marketing or customer engagement operations.
• Strong hands-on experience with platforms such as Oracles, CleverTap, Salesforce Marketing Cloud, Adobe Campaign, Braze or equivalent.
• Proven experience building event-triggered journeys, customer segmentation, personalization and multi-channel campaigns.
• Experience working with Data and IT teams on customer data, event tracking and system integrations.
• Experience in financial services, banking, consumer finance or fintech is preferred.
• Working closely with Customer Marketing, Campaign Management, Product, Business, Data and IT teams, the role validates data readiness, manages campaign quality and improves automation capabilities.
• Configure customer segments, campaign workflows, personalization, entry and exit rules, suppression rules and frequency controls.
• Assess technical feasibility and data readiness; clarify requirements and dependencies with Customer Marketing, Business, Data and IT teams.
• Campaign Execution, Data Readiness & Quality Control
• Build, test, launch and monitor assigned CRM campaigns and automated journeys on the relevant platforms.
• Work with Data and IT teams to validate customer attributes, event definitions, identifiers and data flows required for campaign execution.
• Apply agreed eligibility, consent, contact policy and suppression rules using validated source data and platform capabilities.
• Conduct pre-launch quality checks covering audience selection, journey logic, content, personalization, links, tracking and scheduling.
• Monitor live campaigns, investigate execution issues and coordinate corrective actions with relevant teams.
• Maintain execution records, approval evidence and change logs to support traceability and troubleshooting.
• Performance Optimization & Technical Expertise
• Partner with Customer Marketing and Data teams to evaluate campaign effectiveness and identify optimization opportunities.
• Identify automation gaps and recommend improvements to platform configuration, data availability and operating processes.
• Establish and maintain standards for campaign setup, testing, documentation and monitoring.
• Provide technical guidance, peer reviews and knowledge sharing to improve team capability and execution quality.
• Strong understanding of CRM architecture, lifecycle journeys, segmentation and automation logic.
• Ability to translate business and marketing requirements into clear functional specifications and platform configurations.
• Working knowledge of SQL and customer data structures; ability to validate audience logic and investigate data issues.
• Understanding of APIs, event schemas and data flows sufficient to define requirements and troubleshoot with technical teams.
• Strong knowledge of campaign QA, personalization, tracking, frequency controls and suppression management.
• Strong analytical capability, including campaign reporting, experimentation and interpretation of results.
• Strong problem-solving and stakeholder management skills, with the ability to manage competing priorities and implementation dependencies.
• Ability to establish standards, review complex setups and coach colleagues.
• Bachelor’s degree in Marketing, Business Administration, Information Systems, Computer Science, Statistics or a related field.
• Job Overview
• The role translates approved customer marketing briefs and business requirements into audience rules, journey logic, triggers and platform configurations, ensuring accurate, timely and measurable execution.
• As a subject matter expert, the role establishes practical execution standards, resolves complex implementation issues and supports the team in delivering effective CRM programs at scale.
• Job Duties & Responsibilities
• Customer Journey & Automation Development
• Translate approved briefs into CRM execution plans, defining audience criteria, triggers, journey steps, timing, channel sequencing and success metrics.
• Design and implement automated journeys supporting onboarding, activation, engagement, retention, repeat borrowing, cross-sell and winback, where relevant.
• Maintain journey documentation and support reusable automation components for recurring programs.
• Design and implement A/B tests and control groups, where feasible, to assess messaging, timing, channel sequencing and journey logic.
• ​​​​​​​Functional Skills
• Good written and verbal communication skills in Vietnamese and English.
• The CRM & Automation Expert is responsible for designing, implementing and optimizing automated customer journeys and CRM campaigns across relevant lifecycle stages and communication channels.
• Recommend appropriate journey and channel approaches based on customer behavior, platform capabilities and communication costs.
• Monitor campaign delivery, reachability, customer response, journey progression and communication costs.
• Cấp bậc: Trưởng nhóm / Giám sát
• Ngành nghề: Tiếp thị / Marketing, Ngân hàng

Địa điểm & thời gian làm việc

• Địa điểm: Hồ Chí Minh
• Hình thức: Nhân viên chính thức

Hạn nộp hồ sơ

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Nhà tuyển dụng công bố

01/01/2027 — còn 76 ngày

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