Customer Strategy & Planning/Trade Marketing Assistant Manager

Mô tả công việc

• Be accountable for the development and implementation of trade category plan for assigned trade channel
• •Translate customer & shopper insights into business building opportunities within specific customers/channels.
• •Build customers/channels specific trade plans to align with total trade category plan and deliver category & brand objectives.
• •Identify trade spend opportunities & risks and allocate budgets accordingly.
• •Work with in-country CBD team to ensure excellent trade plan deployment & in-store activation.
• Work hand-in-hand with Marketing Team in (re-)launch and consumer promotion activities
• •Work out the brief for BTL agencies and sales team.
• •In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store.
• Work hand-in-hand with Shopper Marketing Team in developing and executing category/schematic shopper promotions
• •Lead scheme proposal and execution (POSM production, gift sourcing & delivery OTIF).
• •Conduct ROI and post-promotion evaluation.
• Work out monthly rolling forecast for assigned channel through S&OP cycles
• •Prepare promotion sell-out volume with attention to market intelligence information & current business performance.
• Prepare input for Brand and build incremental sales volume.
• Key Competencies & Skills & Experience
• •Interpersonal Skill
• •Analytics Skills
• •Project Management
• •Stakeholder Management
• •Financial Understanding Experiences & Qualifications
• •1-2+ years of relevant working experience in customer-facing, analytical or trade marketing jobs
• •Deep understanding of working with external partners and collaborating to provide solution
• •Proactive complex problem solving, evaluate alternative options & provide data-driven approach