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Danh sách việc làm

Nhân viênMarketing

D2C Category Marketing Senior Specialist

Lưu tin

Chia sẻ

Samsung Vina Electronics (Savina-S)

Thỏa thuận

Hồ Chí Minh·Full-time·đăng 5 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ •• năm

Kỹ năng chính

•• · •• · ••

Quyền lợi nổi bật

•• · •• · ••

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Yêu cầu ứng viên

• 04+ years of experience in Category Marketing, Commercial Planning, E-commerce, Digital Marketing, or Campaign Management.
• Strong understanding of product lifecycle, promotional planning, and commercial strategy.
• Excellent analytical and problem-solving skills with the ability to translate data into business actions.
• Lead the end-to-end category campaign planning across Samsung D2C channels by aligning Business Units (BU), Category, Sales, and other Channel MKT teams.
• Own the integrated commercial campaign roadmap, ensuring product priorities, promotional strategies, and channel plans are translated into impactful customer campaigns that maximize D2C business performance.
• Bachelor’s degree in Marketing, Business Administration, Commerce, or related field.
• Strong stakeholder management and cross-functional collaboration capabilities.
• Good command of English (written and verbal).
• Excellent communication and presentation skills.
• Experience in Consumer Electronics, FMCG, Retail, or E-commerce.
• Experience managing integrated commercial campaigns across multiple business channels.
• Experience working closely with Sales/Category Management, and Marketing teams.
• Experience using business analytics tools such as Excel, Power BI, or Adobe
• Strong business acumen with customer-first thinking.

Mô tả công việc

• Category & Commercial Planning:
• Partner with Business Units (BU) to understand product strategy, launch roadmap, business priorities, and commercial objectives across all product categories.
• Collaborate with Category Sale teams to understand promotional plans, pricing strategies, key SKUs, customer offers, and commercial schemes.
• Consolidate business priorities into an integrated D2C commercial campaign roadmap across all product categories.
• Ensure campaign priorities align with overall business objectives, customer demand, and seasonal opportunities.
• Campaign Roadmap & Cross-functional Alignment:
• Own the D2C campaign calendar and campaign roadmap across all D2C channels.
• Translate commercial priorities into clear campaign briefs for D2C Channel teams, including: Samsung.com, EPP Internal, EPP External, 3PD (e.g., TikTok Shop)
• Coordinate campaign planning with Sales, Category, Product, CRM, Media, Creative, Operations, and Retail teams to ensure execution readiness.
• Ensure alignment on campaign objectives, product availability, promotional mechanics, creative assets, and launch timelines.
• Campaign Performance & Business Analytics:
• Monitor campaign performance across all D2C channels using commercial and marketing KPIs.
• Analyze campaign effectiveness, customer behavior, channel contribution, and sales performance to identify optimization opportunities.
• Develop post-campaign analysis and actionable insights to continuously improve future campaign performance.
• Leverage customer insights, competitive intelligence, and market trends to refine campaign strategy and commercial planning.
• Business Recommendation & Stakeholder Management:
• Provide data-driven recommendations to BU and Category teams on campaign priorities, promotional effectiveness, key SKU focus, and commercial opportunities.
• Advise D2C Channel teams on campaign optimization, channel strategy, and resource prioritization based on business performance.
• Facilitate alignment among BU, Category, Sales, and D2C Channel teams to ensure commercial objectives are consistently delivered.
• Act as the central point of coordination for category campaign planning across all stakeholders.
• Campaign Governance:
• Own the overall D2C campaign governance process and ensure campaign execution follows agreed priorities.
• Balance competing business requests across multiple product categories and channels to maximize overall D2C business performance.
• Drive continuous improvement of campaign planning frameworks, planning cadence, reporting standards, and cross-functional ways of working.

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04/09/2026 — còn 25 ngày

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