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Danh sách việc làm

Nhân viênMarketing

D2C Marketing Executive (Live Commerce and External EPP)

Lưu tin

Chia sẻ

Samsung Vina Electronics (Savina-S)

Thỏa thuận

Hồ Chí Minh·Full-time·đăng 29 ngày trước

Hạn nộp hồ sơ

📅

Nhà tuyển dụng công bố

16/08/2026 — còn 1 ngày

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ •• năm

Kỹ năng chính

•• · •• · ••

Quyền lợi nổi bật

•• · •• · ••

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Yêu cầu ứng viên

• Prior experience supporting B2B2C, corporate partner-facing marketing programs, E-commerce, Digital Marketing or Employee purchase programs.
• Background or exposure within the Consumer Electronics, Telco, or FMCG trade marketing sectors.
• Strong familiarity with digital communication mechanics, platform algorithms, and modern livestream setups.

Mô tả công việc

• We are looking for a dynamic, results-oriented D2C Marketing Executive to lead and scale our end-to-end Dotcom livestreaming ecosystem (Primary Focus) while driving the marketing execution engine for our External Employee Purchase Programs (Ext EPP) channel (Secondary Focus).
• In this role, you will be responsible for crafting strategic livestream roadmaps (both Human-led and AI Live Commerce) and overseeing daily operations.
• Concurrently, you will manage the execution: campaign setups, budget handling, and performance tracking for the Ext EPP – Partner channels under the planning and guidance of your Line Manager to drive strong engagement and conversion across our D2C e-commerce platforms.
• Live Commerce:
• Develop master BAU live commerce strategies and roadmaps for both Human-led and AI-driven daily livestreams across half-yearly, quarterly, and monthly horizons on Dotcom and Ext EPP, in alignment with management and corporate milestones.
• Architect and plan phase-based live commerce campaigns including New Product Launches and Regional initiatives/campaigns, and key mega shopping seasonal peaks.
• Successfully cascade high-level strategic roadmaps down to highly granular weekly and daily execution plans, defining specific performance objectives, product focuses, and promotional mechanics for individual livestream sessions.
• External EPP: Support the Line Manager and collaborate with Sales to translate marketing plan and B2B/corporate commercial targets into executable channel marketing calendars, activation approaches and campaign plans, which priority on corporate segment.
• Cross-functional Alignment: Align closely with Line manager and Sales teams to build attractive promotional offers tailored for both livestream and Ext-EPP.
• Daily operations & campaign execution
• Live Commerce Execution:
• End-to-end execution: Monitor live sessions, manage sample process, and supervise daily/weekly operational tasks including product planning, scriptwriting review, real-time reply monitoring, and livestream UI/visibility setups (banners, background overlays, etc.).
• Platform Optimization: Maintain the Dotcom Live Commerce page, ensuring all marketing assets are up-to-date while optimizing content and product displays for the best User Experience (UX).
• Voucher Management: Manage the full lifecycle of livestream promotional codes, implementing BAU and dedicated campaign voucher codes into daily sessions and communications.
• External EPP Execution:
• End-to-end operation: Execute Ext EPP marketing campaigns and activation programs from brief to delivery: develop partner-facing collateral, campaign marketing materials, and activation assets, ensure roll out is aligned with Sales on timing, message and partner’s coverage.
• Plaform UI: Maintain Ext-EPP sites, ensure all marketing assets with schemes are up-to-date and aligned product list.
• Partner Onboarding: Support the marketing readiness and onboarding of new corporate partners by providing proper introduction materials and program toolkits.
• Traffic Driving: Coordinate with Channel, Media, CRM, and Push marketing teams to maximize comms for Dotcom Live commerce and Ext EPP across owned and paid digital touchpoints.
• Performance Tracking & Reporting
• Monitor key performance indicators (KPIs) and track regular livestream perforamce and sell-out metrics using data platforms (e.g., Adobe Analytics dashboard, Firework, Zalo...).
• Compile comprehensive performance reports for both Live Commerce sessions and Ext EPP campaigns.
• Analyze campaign results from a marketing lens, identify commercial gaps or new growth opportunities, and proactively escalate recommendations to the Line Manager.
• Budget Management & Internal Coordination
• Direct budget management across assigned scopes, maintaining strict adherence to internal compliance and corporate operational processes with a focus on optimizing costs and maximizing ROAS.
• Handle internal administrative procedures (including vendor bidding, approvals, sample handling, and liquidations) with support from the Admin team.
• Coordinate internally across Marketing, Commercial, Finance, and regional/global headquarters teams to ensure day-to-day operations move without friction.
• Education: Bachelor’s degree in Marketing, Business Administration, E-commerce, or a related field.
• Experience: Minimum 2 years of hands-on experience in Live Commerce, Digital Marketing, E-commerce operations, or Channel/Trade marketing execution (brand or agency side).
• Analytical Skills: Proficiency in tracking marketing data, utilizing data tracking tools (e.g., Adobe Analytics, CRM software), synthesizing operational reports, and turning metrics into actionable insights.
• Operational Capabilities: Strong multitasking skills with an organized mindset, capable of managing daily livestream operations and multi-corporate EPP assets simultaneously.
• Language Proficiency: Professional fluency in English (both written and spoken) is mandatory for corporate reporting and cross-team alignment.
• Mindset: Proactive, detail-oriented, adaptable to fast-paced retail environments. Strong creative/ branding mindset is a big advantage.

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