JobShipJobShip

Tin tuyển dụng Digital Marketing & CRM Executive tại Vinschool được JobShip tổng hợp từ tuyendung.vinschool.edu.vn +1 nguồn. Xem thêm 632 việc làm Digital Marketing trong 7.360+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.

Nhân viênDigital Marketing

Digital Marketing & CRM Executive

VI
VinschoolK12
tuyendung.vinschool.edu.vn
1000 - 1500 USD

Hà NộiFull-timeđăng 26 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Yêu cầu ứng viên

  • 2-4 years of experience in digital marketing, performance marketing, CRM, lead generation, marketing operations or analytics.
  • Experience managing or coordinating paid campaigns across Google Ads, Meta Ads, retargeting and landing pages.
  • Strong Google Sheets/Excel skills; experience with dashboards or reporting tools preferred.
  • Experience with CRM platforms such as HubSpot or similar systems is an advantage.
  • Strong understanding of lead generation funnel, campaign optimisation, UTM tracking and source performance.
  • Able to work with agencies and challenge campaign performance based on data and lead quality.
  • Analytical, structured and commercially minded, with ability to translate admissions feedback into campaign action.
  • Digital Marketing, CRM, Campaign Marketing, Digital, Customer Loyalty
  • Truyền thông/Báo chí/Quảng cáo
  • Education, international school, real estate, premium service or lead-generation experience is preferred.
  • NGÔN NGỮ TRÌNH BÀY HỒ SƠ
  • Bất kỳ
  • 4
  • QUỐC TỊCH
  • Người Việt Nam
  • Xem thêm
  • CẤP BẬC: Nhân viên
  • NGÀNH NGHỀ: Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Trực Tuyến

Mô tả công việc

  • Work Location: Ocean Park (Gia Lam, Hanoi) or Giang Vo (Ba Dinh, Hanoi)
  • About the Opportunity: Responsible for a new educational project by Vinschool
  • Admissions Campaign Planning & Execution
  • Support the planning and execution of digital campaigns for enquiry, consultation, school tour, Open Day, scholarship interest and application.
  • Develop campaign ideas, target audiences, messaging, offers and CTAs by admissions phase together with the Head of Admissions, PR & Marketing.
  • Coordinate with agencies/internal teams on Google Search, Meta lead generation, retargeting, display, SEO support and landing page campaigns.
  • Ensure each campaign has clear objectives, audience, lead target, source tracking, CTA and admissions follow-up route.
  • Lead Generation & Campaign Target Management
  • Monitor campaign performance against agreed lead targets, qualified lead targets and campaign objectives.
  • Track performance by source, campaign, audience, creative, keyword, form type, CTA and admissions outcome.
  • Identify which campaigns generate high-quality enquiries, consultations, school tours, Open Day registrations or applications, not only high lead volume.
  • Recommend budget, targeting, creative and landing page adjustments based on cost, lead quality and admissions conversion feedback.
  • Lead Quality Feedback between Admissions and Agency
  • Work closely with Admissions Executives to collect feedback on lead quality, parent intent, common objections, wrong-fit leads and follow-up outcomes.
  • Translate admissions feedback into actionable campaign improvements for agency/internal teams.
  • Flag low-quality lead sources, irrelevant targeting, weak creatives, poor keywords, form issues or landing pages that create poor conversion.
  • Support weekly campaign review meetings with Admissions and agency to improve campaign quality and funnel performance.
  • CRM, UTM and Source Tracking
  • Set up and maintain UTM/source tracking across website, landing pages, forms, paid ads, social posts, PR links, event pages and partner sources.
  • Maintain CRM/lead tracker data quality, including source, campaign name, stage, SLA, next action, form type, parent concern and conversion status.
  • Monitor data gaps and follow up with Admissions to ensure lead stages, next actions and lost reasons are updated properly.
  • Maintain campaign naming convention and source taxonomy for accurate reporting and budget decisions.
  • Landing Page & Conversion Optimisation
  • Monitor landing page performance, form completion rate and enquiry quality.
  • Recommend improvements to campaign landing pages, form fields, CTA wording and parent journey.
  • Work with Marketing & Content Executive to test campaign messages, creatives and parent-facing content.
  • Support retargeting journeys for parents who visited the website, submitted enquiry, registered for event or started application.
  • Reporting & Insights
  • Prepare weekly performance updates covering lead volume, qualified leads, source quality, consultation booking, tour registration, application interest and campaign observations.
  • Provide simple, actionable insights for leadership, Admissions and agency review.
  • Highlight campaign risks early, including high CPL, low qualification rate, weak source quality or admissions follow-up bottlenecks.
  • Support monthly review on campaign effectiveness and next-month lead generation priorities.
  • Success Indicators
  • Campaigns launched on time with clear target audience, CTA, tracking and lead flow.
  • Lead volume and qualified lead targets monitored and actively managed.
  • Lead source tracking is accurate and CRM data is clean.
  • Admissions feedback is consistently used to improve campaign quality.
  • Agency receives clear and timely feedback on campaign performance.
  • Campaign optimisation improves qualified enquiries, consultation bookings, school tour registrations, Open Day registrations

Quyền lợi

  • Lương tháng 13, thưởng lễ tết, thưởng thành tích
  • Thu nhập: $ 1,000-1,500 /tháng
  • Salary: negotiable, according to ability
  • Thưởng
  • Đầy đủ chế độ bảo hiểm theo quy định của nhà nước, xét tăng lương hàng năm, chế độ ưu đãi học phí cho con theo học tại Vinschool
  • Health insurance: medical examination and treatment at Vinmec International General Hospital and Special health insurance packages for Vingroup employees at different levels
  • Benefits and insurance according to the Labor Code
  • Chăm sóc sức khoẻ
  • Bảo hiểm sức khỏe riêng, khám sức khỏe định kỳ tại Vinmec
  • Professional development training opportunities.
  • Working with leading education experts in VietNam
  • Opportunities to be challenged and recognized
  • Khác
  • Discounts and incentives when using Vingroup's products and services.
  • Professional, dynamic, productive, and active working environment.

Địa điểm & thời gian làm việc

  • 16/07/2026
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