Digital Marketing Executive

Hồ Chí Minh·Full-time·Thứ 2 – Thứ 6·đăng 5 ngày trước

Mô tả công việc

Mô tả công việc 1. Digital Marketing & Campaign Management • Develop and execute integrated marketing strategies across SEO, SEM, Social Media, Email Marketing, Content Marketing, and other digital channels to support the Company's business and brand objectives. • Plan, implement, and optimize marketing campaigns for editorial content, events, commercial products, and brand initiatives. • Coordinate campaign timelines, marketing assets, and channel execution to ensure consistency and maximize campaign effectiveness. 2. Content Distribution & Audience Growth • Manage and grow the Company's digital channels, including Website, Facebook, LinkedIn, Instagram, YouTube, Email Marketing, and other platforms. • Collaborate with Editorial, Creative, and Video teams to develop and distribute engaging multimedia content tailored to each platform and target audience. • Drive audience growth by increasing website traffic, social media reach, engagement, community development, and subscriber acquisition through organic and paid marketing initiatives. 3. Performance Analysis & Marketing Optimization • Monitor and evaluate campaign performance using tools such as Google Analytics, Google Search Console, Meta Business Suite, and other marketing platforms. • Conduct market research, competitor analysis, keyword research, and audience insights to identify growth opportunities and improve marketing effectiveness. • Track key marketing KPIs, prepare performance reports, and recommend data-driven optimization strategies to improve traffic, engagement, conversion, and overall marketing ROI. Yêu cầu ứng viên • Bachelor's degree in Marketing, Communications, Business Administration, Digital Media, or a related field. • Minimum 1–2 years of experience in Digital Marketing, Brand Marketing, Growth Marketing, or a similar role, preferably in media, publishing, events, marketing agencies, or creative industries. • Strong understanding of digital marketing channels, including SEO, SEM, Social Media, Email Marketing, Content Marketing, and website management. • Experience managing and growing social media platforms (Facebook, LinkedIn, Instagram, TikTok, YouTube, etc.) with a solid understanding of audience engagement and content distribution. • Proficiency in marketing analytics tools such as Google Analytics, Google Search Console, Meta Business Suite, and other digital marketing platforms; ability to analyze data and translate insights into actionable strategies. • Strong project management and coordination skills, with the ability to manage multiple campaigns simultaneously and collaborate effectively with cross-functional teams. • Creative, proactive, data-driven, and up to date with the latest digital marketing trends, AI tools, and emerging platforms. • Experience in business media, B2B marketing, or event marketing is a strong advantage. Quyền lợi được hưởng • Time work: 9AM - 6PM, Monday - Friday • Work in a young, dynamic, and friendly environment together with supportive individuals • Develop your knowledge and skills in the international working environment for your future career path • Compulsory insurance: Social – Health - Unemployment insurance as per Labor Law • Enjoy additional medical care (accident, healthcare insurance, life insurance) • Take part in company events (happy hours, teambuilding, company trip, ...) • Enjoy pantry in the company (snack, coffee, ...) • Annual leave 12 - 16 full-paid days • Complementary birthday leave