Digital Marketing Executive & Marketing Assistant

Yêu cầu ứng viên

• Strong consumer-centric perspective with at least a 2-year hands-on experience working in Digital & Media Agency or media function of FMCG. Has experience working with e-commerce platforms
• Has experience working with data (data visualization, data dashboard, data analysis).
• Excellent experience in managing commercially high performing online marketing program and managing internal creative resources (design, content, project management)
• Experience in managing external agencies & conversations with key partners
• Ability to work under tight deadlines. Able to show drive, initiative, creativity & problem solving.
• Possess broader Online marketing skills encompassing content management, keyword generation, banner advertising & marketing solutions on e-Commerce platforms
• Key person for all digital media and ecommerce marketing activities for Bayer Consumer Health (50%).
• Plan, Implement and Optimize integrated digital marketing strategy, manage digital owned channels and leading ecommerce marketing aligned with the country’s digital roadmap to deliver brand objectives.
• Manage Owned channels for all brands (channel strategy, backend technical & features, KPI tracking & optimization)
• Responsible for digital customer journey, digital touch points & ensure synergy with offline channels.
• Lead Digital Media Optimization with agencies to ensure synergies with Paid, Owned and Earned Media
• Ensure IMCs digital plan link closely to sales for both online & offline sales.
• Digital Content: CreativeX Champion; Best practice in content.
• eCommerce Marketing:
• Manage Off-platform media to drive sales to ecommerce and new channels
• Support eKAM in ecommerce campaign on marketplace
• Analyze data (dashboards, campaign results, conversion rates, channel performance) to help shape omnichannel strategies. Provide insights and key learnings to brand teams and any related stakeholders.
• Overall Management of Agencies & External Partners – digital, creative and media agencies synergies to internal brand team.
• Set clear KPIs and guidelines on digital & e-commerce strategy execution. Initiate agency review on a quarterly basis, making sure that Brand teams are updated on digital brand performance metrics (always-on and IMC, e-commerce, etc
• Ensure Compliance of all Digital Initiatives
• Assist Elevit Marketing Manager in planning and execution to deliver both commercial and activity targets.
• Collaborate with cross-function team for product launches that align with brand strategy and within timeline committed.
• Creative agency, Digital Agency, Social commerce agency, pharma content agency, BTL agency
• Bachelor’s degree in any major, preferrable in Digital Media, Marketing & Communications.
• Plan, coordinate with Trade/ Sale team and execute events, congresses, and webinars that focus on Medical and product education. Moreover, closely connect with trade and sales team to support sales performance.
• Qualifications & Competencies
• Business acumen, take initiatives, have a growth mindset, and have strong problem-solving skills. Empowered and accountable
• Confident and capable of working within disciplined & highly cross-functioning structure
• Main Purpose
• Elevit marketing assistant (50%)
• Key Tasks & Responsibilities
• Lead in defining target audience, platforms, channels, and topics to engage that align with brand objectives.
• Responsible for adherence to regulatory requirements and industry code of ethics. Work closely with Legal, Medical, Regulatory, Pharmacovigilance and Compliance in making sure policies and procedures within Bayer standards.
• Develop, create and manage marketing materials that articulate the benefits of the responsible product lines within timeframe.
• In charged to process Elevit admin works including PR/PO, contracts, sponsorships, liquidations, …according to the requirements.
• Provide additional support to line manager and participate in broader projects for the Marketing Department, as needed.
• ***Key Working Relations
• External Relations Distributor/Enabler, E-Partners (Marketplaces), B&C
• Off-platform media agency
• Excellent interpersonal and communications skills, fluently speaking & writing in English
• Project management, strong in organization and time management
• Media/IMC/Brand Communication Campaigns – Joint business plan with brand teams as owner of digital touchpoints and strategy
• Develop and implement marketing/ communication campaigns with agencies; closely monitor & analyse activities performance.
• Internal Relations Marketing, Trade, Sales KA, Regulations, Medical, Communication, Legal & Compliance & cross-division partners.