Digital Marketing Executive

Giới thiệu công ty

Yêu cầu ứng viên

• Minimum 3 years of relevant digital marketing experience.
• Proven experience managing SEO and paid advertising campaigns.
• Experience with B2B marketing will be advantageous.
• LinkedIn Ads
• SEO
• Keyword Research
• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Business, Communications or related discipline.
• Technical CompetenciesEssential
• Google Analytics 4 (GA4)
• Google Looker Studio
• SEM
• Microsoft Excel / Google Sheets
• Basic HTML/CSS knowledge
• Strong proofreading and editing capabilities.
• Ability to work independently and collaboratively.
• Technical SEO Issues Resolved
• Reporting
• Timely submission of weekly and monthly reports.
• Digital Marketing Specialist
• Digital Marketing Manager / Marketing Strategy Lead
• Google Tag Manager
• WordPress or other CMS platforms
• ChatGPT
• Gemini
• Claude
• Adobe Firefly
• Midjourney
• Core Competencies
• Strong analytical and problem-solving skills.
• Results-oriented with a focus on ROI.
• Excellent time management and organisational skills.
• Strong commercial awareness and business acumen.
• Continuous learner with an interest in AI and emerging technologies.
• Key Performance Indicators (KPIs)Performance Marketing
• Return on Advertising Spend (ROAS)
• Cost per Lead (CPL)
• Conversion Rate
• Click-Through Rate (CTR)
• Indexed Pages
• Website
• Core Web Vitals Performance
• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Lead Conversion Rate
• Accuracy of dashboards and analytics.
• Quality of marketing insights and recommendations.
• Career Progression
• ↓
• Excellent written and spoken English.
• High attention to detail.

Mô tả công việc

• The Digital Marketing Executive is responsible for planning, executing and optimising digital marketing initiatives that increase website traffic, generate qualified leads and improve overall marketing performance.
• The role combines performance marketing, search engine optimisation (SEO), website analytics, AI-powered marketing, content optimisation and digital reporting.
• The successful candidate will work closely with the Marketing Strategy Lead and Brand & Creative Lead to ensure marketing activities are data-driven, measurable and aligned with business objectives.
• Key Duties & Responsibilities
• Digital Marketing & Performance Marketing
• Plan, execute and optimise digital marketing campaigns across Google Ads, Meta Ads and LinkedIn Ads.
• Manage campaign budgets to maximise Return on Advertising Spend (ROAS).
• Monitor campaign performance and continuously optimise based on data.
• Conduct A/B testing to improve campaign effectiveness.
• Support marketing initiatives that drive qualified lead generation.
• Search Engine Optimisation (SEO)
• Develop and execute on-page, off-page and technical SEO strategies.
• Conduct keyword research and competitor analysis using SE Ranking and other SEO tools.
• Optimise website content to improve search engine rankings.
• Monitor backlink profiles and recommend SEO improvements.
• Keep up to date with Google's latest algorithm changes and SEO best practices.
• Website Performance & Search Console
• Perform regular audits across all company websites.
• Monitor Google Search Console and resolve indexing or crawl issues.
• Ensure all webpages are properly indexed by search engines.
• Identify technical SEO issues and work with developers to resolve them.
• Recommend improvements to website speed, usability and overall user experience.
• Analytics & Reporting
• Monitor website performance using Google Analytics 4 (GA4).
• Develop dashboards using Google Looker Studio.
• Analyse website traffic, user behaviour and conversion performance.
• Track marketing KPIs and prepare weekly and monthly reports.
• Provide actionable recommendations to improve marketing performance.
• AI & Marketing Technology
• Utilise AI tools to improve marketing productivity.
• Generate marketing visuals using AI image generation platforms.
• Assist in AI-assisted blog writing and content creation.
• Explore automation opportunities to improve marketing workflows.
• Evaluate emerging AI technologies relevant to digital marketing.
• Content Optimisation
• Proofread marketing content to ensure grammatical accuracy and professionalism.
• Optimise website pages, blog articles and landing pages for SEO.
• Ensure all published content aligns with the company's brand voice.
• Lead Generation
• Develop strategies to increase website enquiries and qualified leads.
• Improve landing page conversion rates.
• Monitor lead acquisition costs and conversion metrics.
• Collaborate with Sales and Marketing teams to improve lead quality.
• Collaboration
• Work closely with the Marketing Strategy Lead on campaign planning and execution.
• Collaborate with the Brand & Creative Lead on content, branding and website improvements.
• Support exhibitions, product launches and corporate marketing initiatives.
• Authority
• The Digital Marketing Executive is authorised to:
• Recommend SEO and digital marketing improvements.
• Optimise digital advertising campaigns within approved budgets.
• Recommend website enhancements based on analytics and SEO findings.
• Recommend AI tools and marketing technologies that improve productivity.
• Coordinate with external digital marketing vendors when required.
• Product & Operations Teams
• External
• Digital advertising platforms
• SEO and technology vendors
• Marketing agencies
• Website service providers

Quyền lợi

• We offer opportunities to innovate, learn and make a measurable impact on business growth through data-driven marketing.
• Why Join OSG?
• At OSG, you will work on exciting projects across multiple industries while gaining exposure to international B2B marketing, AI-powered automation, SEO, performance marketing and digital transformation.
• Apply Now
• If you're passionate about digital marketing and excited to grow your career with OSG, we'd love to hear from you.
• Please submit your application using the link below:
• https://forms.gle/wW9ze5yUmjmvWpgV6
• Only shortlisted candidates will be contacted.

Địa điểm & thời gian làm việc

• Job Type: Full-time
• Pay: 17,000,000₫ - 21,000,000₫ per month
• Work Location: In person