Tin tuyển dụng Digital Marketing Lead tại CÔNG TY TNHH SẢN PHẨM TIÊU DÙNG TOSHIBA VIỆT NAM được JobShip tổng hợp từ TopCV +1 nguồn. Xem thêm 469 việc làm Digital Marketing trong 5.830+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.

Danh sách việc làm

Trưởng nhóm/Giám sátDigital Marketing

Digital Marketing Lead

Lưu tin

Chia sẻ

CÔNG TY TNHH SẢN PHẨM TIÊU DÙNG TOSHIBA VIỆT NAM

Thỏa thuận

Hồ Chí Minh·Full-time·đăng 2 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ 5 năm

Kỹ năng chính

Facebook / Meta AdsGoogle AdsTikTok AdsZalo Ads / Zalo OAPerformance / Paid media

Quyền lợi nổi bật

Đào tạoThăng tiến

Yêu cầu ứng viên

• Minimum 5 years of Digital Marketing experience, including at least 2 years in a senior or lead role.
• Strong experience in Paid Media, Performance Marketing, Social Media and SEO/SEM.
• Experience managing multiple brands/categories, agencies and digital budgets.
• Experience with CRM/Email Marketing is an advantage.
• Hands-on knowledge of Meta Ads, Google Ads, TikTok Ads, Zalo Ads, Google Analytics and Google Search Console.
• Strong understanding of digital KPIs, conversion, ROI and performance optimization.
• Strong analytical and data-driven mindset with the ability to translate data into actionable recommendations.
• Google Ads, Google Analytics or other relevant digital certifications are an advantage.
• Education & Experience
• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• Background in Home Appliances, Consumer Electronics or FMCG is highly preferred.
• Language & Personal Competencies
• Business-fluent English is mandatory for daily communication and collaboration with APAC/HQ.
• Chinese proficiency is a strong advantage.
• Strong communication, presentation and stakeholder management skills.
• Agile, proactive and able to manage multiple projects and brands in a fast-paced environment.

Mô tả công việc

• The Vietnam Digital Marketing Lead is responsible for developing and executing digital marketing strategies for the company’s multi-brand Home Appliances portfolio in Vietnam, in alignment with APAC regional direction.
• The role leads local digital initiatives across Paid Media, Social Media, SEO/SEM and digital performance, working closely with Regional/HQ teams, local Marketing & Sales teams, agencies and partners to drive brand awareness, consumer engagement, lead generation and business growth.
• Digital Strategy & Campaign Management
• Develop and execute Vietnam digital marketing plans in alignment with APAC strategies and local business priorities.
• Localize regional strategies into relevant campaigns for the Vietnamese market.
• Manage multiple digital campaigns and brands, ensuring effective and timely execution.
• Paid Media & Performance Marketing
• Plan, manage and optimize Paid Media across Meta/Facebook, Google, TikTok and Zalo.
• Drive qualified traffic, engagement, leads and conversions based on business objectives.
• Continuously optimize media performance and ROI based on data and insights.
• Social Media & Content Direction
• Oversee local social media channels including Facebook, TikTok, YouTube and Zalo OA.
• Lead digital content direction to strengthen brand positioning, product communication and consumer engagement.
• Ensure all content follows brand guidelines and maintains professional, constructive messaging.
• SEO, SEM & Digital Ecosystem
• Drive localized SEO/SEM strategies to improve search visibility, traffic and conversion.
• Monitor website and search performance and identify optimization opportunities.
• Support CRM/Email Marketing initiatives where relevant to local business objectives.
• Analytics, Reporting & Optimization
• Monitor and analyze key digital KPIs, campaign performance, conversion and ROI.
• Prepare regular performance reports with actionable insights and recommendations.
• Collaborate with APAC/HQ to continuously optimize digital activities.
• Sales & Commercial Support
• Partner with Sales and Commercial teams to align digital activities with business objectives.
• Support product launches, promotions and sell-out campaigns across retail chains and distributor networks.
• Connect digital initiatives with online and offline consumer journeys.
• Stakeholder, Agency & Vendor Management
• Coordinate closely with Regional/HQ teams and local cross-functional stakeholders.
• Manage digital agencies, media partners and vendors, including briefs, timelines, deliverables and performance.
• Ensure local execution is aligned with regional standards and business priorities.
• Budget Management
• Manage and monitor the Vietnam digital marketing budget.
• Handle monthly FCT (Forecast) and ACT (Actual) tracking and reporting.
• Coordinate budget applications, expense tracking and effective allocation of digital investment.

Quyền lợi

• Strategic impact: Direct involvement in key projects alongside leadership teams.
• Dynamic & innovative workplace: An open-minded environment that encourages creativity and fresh ideas.
• People-first culture: A supportive workplace where people come first, with the chance to be part of a meaningful transformation journey.
• Attractive rewards:
• 100% probation salary.
• Competitive salary and comprehensive benefits.
• Social insurance package as regulated by law.
• Personal health insurance coverage.
• 16 annual leave days per year.
• Engaging annual teambuilding and internal bonding activities and many other exciting perks waiting for you to explore!
• Growth & development:
• A global organization strongly committed to talent development and long-term career growth.
• Internal training programs to enhance professional expertise and soft skills.

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