Digital Marketing Lead

Giới thiệu công ty

Yêu cầu ứng viên

• Minimum 5 years of experience in Digital Marketing.
• Proven experience managing SEO, SEM and performance marketing campaigns.
• Experience managing Google Ads, Meta Ads and LinkedIn Ads.
• Experience with B2B lead generation is highly preferred.
• Experience leading or mentoring junior marketing professionals is advantageous.
• LinkedIn Ads
• SEO (On-page, Off-page & Technical SEO)
• UTM Campaign Tracking and Attribution
• Bachelor's Degree in Marketing, Digital Marketing, Business, Communications or a related discipline.
• Technical CompetenciesEssential
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console (GSC)
• Google Looker Studio
• SEM
• Website Audits
• Conversion Rate Optimisation (CRO)
• Event Tracking
• SE Ranking (or Ahrefs / Semrush equivalent)
• Microsoft Excel / Google Sheets
• Basic HTML/CSS knowledge
• AI-powered marketing automation tools
• Data-driven and ROI-focused.
• Ability to translate complex marketing data into actionable business insights.
• Campaign ROI
• SEO
• Attribution reporting accuracy
• Quality of campaign execution
• Development of the Digital Marketing Executive
• WordPress or CMS platforms
• HubSpot or CRM platforms
• Zapier, Make or n8n
• ChatGPT
• Gemini
• Claude
• Adobe Firefly
• Midjourney
• Core Competencies
• Strong commercial and business acumen.
• Excellent analytical and problem-solving skills.
• Highly organised with strong project management skills.
• Curious, innovative and passionate about AI and emerging technologies.
• Key Performance Indicators (KPIs)Lead Generation
• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Website enquiry growth
• Landing page conversion rate
• Return on Advertising Spend (ROAS)
• Cost per Lead (CPL)
• Cost per Acquisition (CPA)
• Click-Through Rate (CTR)
• Organic traffic growth
• Keyword ranking improvements
• Website health score
• Indexed pages
• Backlink quality and domain authority
• Website
• Website traffic growth
• Core Web Vitals
• Bounce rate
• Engagement rate
• Conversion rate
• Analytics & Tracking
• Accuracy of UTM implementation
• Dashboard accuracy and timeliness
• Conversion tracking integrity
• Continuous improvement initiatives implemented
• Excellent written and spoken English.
• Strong proofreading and communication skills.
• Leadership and coaching capability.
• Leadership

Mô tả công việc

• The Digital Marketing Lead is responsible for developing, executing and optimising the Company's digital marketing strategy across all business units.
• Reporting to the Marketing Strategy Lead, this role owns the performance of all digital marketing channels including SEO, SEM, paid advertising, website performance, analytics, lead generation and marketing automation.
• The role is responsible for ensuring all digital marketing activities are measurable, data-driven and deliver a positive return on investment (ROI).
• The Digital Marketing Lead will also mentor the Digital Marketing Executive and work closely with the Brand & Creative Lead to ensure creative assets, content and websites support business growth.
• Digital Marketing Strategy
• Develop and execute digital marketing strategies aligned with business objectives.
• Prepare annual, quarterly and monthly digital marketing plans.
• Identify new opportunities to increase website traffic, enquiries and qualified leads.
• Recommend digital marketing budgets and optimise marketing spend.
• Continuously evaluate emerging digital marketing trends and technologies.
• Performance Marketing
• Lead and optimise Google Ads, Meta Ads and LinkedIn Ads campaigns.
• Manage advertising budgets to maximise Return on Advertising Spend (ROAS).
• Improve Cost per Lead (CPL), Cost per Acquisition (CPA) and conversion rates.
• Conduct A/B testing across advertisements and landing pages.
• Develop performance marketing strategies based on business objectives.
• Search Engine Optimisation (SEO)
• Develop and implement long-term SEO strategies.
• Improve organic rankings across all company websites.
• Conduct technical SEO audits and competitor analysis.
• Monitor keyword rankings using SE Ranking or equivalent SEO tools.
• Improve website authority, backlinks and organic traffic.
• Ensure websites comply with Google's latest SEO best practices.
• Website Performance & Optimisation
• Own the performance of all company websites.
• Conduct regular website audits.
• Work closely with the Brand & Creative Lead to improve website UI/UX and conversion rates.
• Recommend improvements to website navigation, speed and user experience.
• Monitor Core Web Vitals and website performance metrics.
• Google Analytics, Tracking & Attribution
• Own Google Analytics 4 (GA4), Google Search Console (GSC) and Google Looker Studio.
• Develop and maintain executive marketing dashboards.
• Establish and maintain the Company's UTM tracking framework and naming conventions.
• Ensure every digital campaign is accurately tracked using UTM parameters.
• Monitor campaign attribution, conversion funnels and customer journeys.
• Work with developers to implement Google Tag Manager (GTM), conversion tracking and event tracking.
• Ensure marketing data is accurate, reliable and actionable.
• Lead Generation
• Develop digital strategies that increase qualified leads and enquiries.
• Optimise landing pages and conversion funnels.
• Improve Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Collaborate with Sales to improve lead quality and conversion rates.
• AI & Marketing Automation
• Identify opportunities to leverage AI to improve marketing productivity.
• Implement AI-assisted workflows for content creation, reporting and campaign optimisation.
• Evaluate and recommend AI tools that improve efficiency and business outcomes.
• Drive continuous improvement through automation and innovation.
• Reporting & Business Insights
• Prepare weekly and monthly digital marketing reports.
• Present campaign performance, ROI and recommendations to management.
• Analyse marketing performance and identify growth opportunities.
• Provide data-driven recommendations for continuous improvement.
• Team Leadership
• Mentor and guide the Digital Marketing Executive.
• Review campaign execution and provide coaching.
• Ensure adherence to digital marketing best practices and internal standards.
• Foster a culture of continuous learning and innovation.
• Authority
• The Digital Marketing Lead is authorised to:
• Recommend digital marketing strategies and initiatives.
• Optimise digital advertising campaigns within approved budgets.
• Recommend website improvements based on analytics and user behaviour.
• Implement SEO and website optimisation initiatives.
• Recommend marketing technology and AI solutions.
• Coordinate with external agencies, technology providers and digital vendors where required.
• Product Team
• External
• Google
• Meta
• LinkedIn
• SEO software providers
• Digital marketing agencies
• Website vendors

Quyền lợi

• At OSG, you'll have the opportunity to shape the digital presence of multiple brands, leverage AI to transform marketing workflows, and work with a collaborative team focused on delivering exceptional customer experiences and sustainable business growth.
• Why Join OSG?
• Join a forward-thinking organisation where marketing is driven by innovation, technology and measurable business outcomes.
• Visit to find out more.
• Apply Now
• If you're passionate about Digital Marketing Lead and excited to grow your career with OSG, we'd love to hear from you.
• Please submit your application using the link below:
• https://forms.gle/wW9ze5yUmjmvWpgV6
• Only shortlisted candidates will be contacted.

Địa điểm & thời gian làm việc

• Job Type: Full-time
• Pay: 21,000,000₫ - 25,000,000₫ per month
• Work Location: In person