Digital Marketing, Senior Associate/Assistant Manager

Giới thiệu công ty

Yêu cầu ứng viên

• Senior Associate level: 3–4 years of hands-on digital marketing or performance media experience.
• Assistant Manager level: 4–6+ years of digital marketing experience with a track record of managing multi-channel digital campaigns and agency partners.
• Kinh nghiệm: 3 Năm
• Experience within real estate (Commercial, Industrial, Residential) or high-involvement B2B/B2C industries is strongly preferred. Agency background is welcome.
• In-depth expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and Zalo Ads.
• Strong proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and digital tracking implementation (pixels, conversion APIs).
• Working knowledge of CMS platforms (WordPress or equivalent) and SEO tools (SEMrush, Ahrefs, Google Search Console).
• Familiarity with CRM systems (Salesforce, HubSpot, or equivalent) and marketing automation workflows.
• Basic knowledge of graphic design/video editing tools (Canva, Adobe Creative Suite) is a plus.
• Strong analytical mindset with the ability to translate complex data into business decisions.
• Education: Bachelor’s degree in Digital Marketing, Marketing, Communications, Information Systems, Business Administration, or a related field.
• Core Competencies:
• Languages & Communication: Exceptional written and verbal communication skills in both English and Vietnamese, with proven capability in copywriting, proofreading, and executive reporting.
• Proactive problem-solver with strong project management and stakeholder management skills.
• High attention to detail, commercial acumen, and a results-driven orientation.
• Cấp bậc: Nhân viên

Mô tả công việc

• The Senior Associate / Assistant Manager, Digital Marketing is responsible for driving the digital marketing strategy, performance campaigns, and online presence across Frasers Property Vietnam’s commercial, industrial, and residential portfolios.
• This role focuses on digital lead generation, search and social performance, website optimization, and data analytics to accelerate leasing, sales, and brand equity.
• The candidate will manage digital agencies, optimize paid media budgets, and partner with internal teams to convert digital traffic into qualified business pipeline.
• Performance Marketing & Paid Media: Plan, execute, and optimize paid digital campaigns across Meta Ads, Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, and local platforms (e.g., Zalo Ads) to drive qualified inquiries for sales and leasing.
• Social Media & Channel Management: Oversee organic and paid social media strategies across corporate and asset-level channels (LinkedIn, Facebook, YouTube, Zalo OA), ensuring engaging, on-brand content and consistent community management.
• Website & SEO/SEM Management: Manage asset landing pages and corporate web properties; implement SEO strategies, technical audits, and content updates to improve organic search visibility and conversion rate optimization (CRO).
• Lead Generation & CRM Alignment: Partner with Sales and Leasing teams to design automated lead-capture workflows, track lead quality (CPL/CPA), and integrate digital campaigns with CRM systems for efficient nurturing and pipeline tracking.
• Digital Agency & Vendor Oversight: Direct digital media, creative, and technical agencies to ensure campaign deliverables, media plans, ad creative quality, and SLA compliance.
• Analytics & Performance Reporting: Build and maintain tracking dashboards using Google Analytics 4 (GA4), Google Tag Manager (GTM), and BI tools. Regularly analyze digital KPIs (traffic, conversion rate, CAC, ROAS) and deliver actionable insights to senior leadership.
• Budget & Media Optimization: Manage digital media budgets, conduct continuous A/B testing (ad copy, visuals, audience segments, landing pages), and optimize spend allocation to maximize return on marketing investment (ROMI).
• Cross-Functional Collaboration: Coordinate with Brand, PR, Leasing, and Project Development teams to align digital initiatives with overarching business milestones and project launch timelines.

Quyền lợi

• Work on some of Vietnam's most exciting real estate developments
• Opportunities for career growth and professional development
• Why Join Frasers Property?
• Join a multinational organization with strong regional exposure
• Be part of a company committed to sustainability and achieving net-zero carbon by 2050
• Ngành nghề: Tiếp thị / Marketing
• Collaborative, inclusive, and people-first culture

Địa điểm & thời gian làm việc

• Địa điểm: Hồ Chí Minh
• Hình thức: Nhân viên chính thức