Digital Marketing & Social Media Growth Expert Required for LoanSathi.in

Giới thiệu công ty

Yêu cầu ứng viên

• Trust
• We are looking for someone with proven experience in:
• Experience with Finance Fintech Loans Banking or Financial Services will be a strong advantage
• Your Digital Marketing experience
• Your SEO experience
• Meta Ads experience
• Finance / Fintech / Loan experience if any
• Strong Research + Strategic Thinking + SEO Expertise + Content Quality + Analytics + Measurable Growth Experience
• AI tools may be used but the final content must look natural realistic professional and human
• We do not want low quality obviously AI generated content
• Long form YouTube videos must include proper research scripting editing thumbnails SEO optimization descriptions keywords chapters where appropriate and CTA strategy
• We already use Meta Ads and require professional management of:
• Instagram Ads
• Audience research
• Campaign optimization
• Budget optimization
• Google Ads should also be evaluated and managed where financially and policy compliant
• Campaign performance
• Competitor Research
• Competitor research is mandatory
• Social media
• Content gaps
• The objective is to identify opportunities and create better content
• We do not want copied competitor content
• Financial Content Quality & Compliance
• Because LoanSathi.in operates in the financial services space the freelancer must understand the importance of accurate and responsible financial content
• Content must avoid:
• Financial information should be properly researched and fact checked
• YMYL and E-E-A-T principles should be considered when creating financial content
• Reporting
• Weekly reporting is required
• Reports should cover:
• SEO performance
• Social media growth
• Content performance
• Best performing content
• Poor performing content
• A monthly growth strategy review will also be required
• Complete digital audit SEO audit social audit competitor research keyword research analytics and baseline performance
• Build content strategy keyword mapping content calendar SEO roadmap social strategy and tracking plan
• Start content production publishing SEO improvements campaign optimization and growth experiments
• Analyze results identify winning strategies improve weak areas and prepare the first 30 day growth report
• Digital Marketing
• SEO
• Google Ads
• Posts content
• Runs basic ads
• Uses generic AI content
• Uses the same content everywhere
• Which platform should receive which content
• Why is the content performing well or poorly
• Social Media portfolio
• Your first 30 day strategy for LoanSathi.in
• SEO results you have achieved
• Previous content calendars or reporting dashboards
• Tools you use for SEO analytics and reporting
• How would you grow LoanSathi.in using our 75% Organic + 25% Paid strategy and what would you prioritize during the first 30 days
• A detailed complete project scope covering responsibilities deliverables KPIs SEO content social media paid marketing analytics compliance security ownership reporting workflow and performance evaluation is attached with this project as a PDF
• We are looking for a long term Digital Growth Partner for LoanSathi.in — not just a Social Media Poster
• Preferred structure
• Hook → Problem → Information → Solution → CTA
• Paid Marketing
• Retargeting
• Creative testing
• Conversion tracking
• Pixel / tracking analysis
• Landing page recommendations
• A/B testing
• Paid advertising is a supporting growth channel
• Organic growth remains our primary focus
• Analytics & Lead Generation
• The freelancer must focus on business outcomes and not only vanity metrics
• We want to track:
• Google rankings
• Social reach
• Engagement
• Website conversions
• Paid leads
• Qualified leads
• Lead sources
• Conversion rate
• CPL
• Cost per qualified lead
• Where technically possible marketing sources should be connected with CRM lead attribution
• The freelancer should continuously analyze:
• Competitor websites
• Ranking keywords
• Blogs
• Reels
• YouTube
• Backlinks
• Landing pages
• Offers
• Ad creatives
• New opportunities
• Misleading claims
• Fake statistics
• Guaranteed loan approval claims
• Unsupported interest rate claims
• Fake bank or NBFC claims
• Fabricated references
• Misleading customer promises
• Ranking movement
• YouTube performance
• Paid advertising
• Leads
• Competitor updates
• What worked
• What did not work
• What should change next
• First 30 Days
• The first 30 days should focus on:
• Organic Growth
• Instagram
• Facebook
• LinkedIn
• X / Twitter
• Analytics
• CRO
• Important
• Please apply only if you can independently handle the complete workflow
• We are NOT looking for someone who only:
• Schedules posts
• Writes basic blogs
• Copies competitors
• We need someone who can think strategically and take ownership
• You should be able to tell us:
• What should we post
• Why should we post it
• Which keyword should we target
• Which competitor opportunity should we target
• How can we increase organic traffic
• How can we improve lead quality
• Please include:
• YouTube / Reels portfolio
• 2–3 examples of brands or websites you have grown organically
• Monthly pricing
• Exact monthly package inclusions
• Whether you work personally or with a team
• Any subcontracting arrangement if applicable
• Most Important
• Do not send a generic proposal
• Start your proposal by explaining:
• We will prioritize freelancers who demonstrate:
• Complete Project Scope
• Please review the complete PDF before submitting your proposal

Mô tả công việc

• The selected freelancer will be responsible for managing and improving:
• Existing platforms include:
• Instagram
• Facebook
• LinkedIn
• X / Twitter
• Reddit
• The freelancer should also identify and manage additional relevant platforms where genuine audience and business opportunities exist such as:
• YouTube
• Pinterest
• Quora
• Threads
• Telegram
• Google Business Profile
• Other relevant platforms
• Monthly Content
• Target monthly production includes approximately:
• 4 Long Form YouTube Videos
• Up to 120 SEO focused Blogs depending on research quality and approved content plan
• Quality will always be more important than simply hitting a quantity target
• SEO & Website Growth
• The freelancer must independently handle or manage:
• Search intent analysis
• Keyword mapping
• Topic clusters
• On page SEO
• Technical SEO
• Internal linking
• Metadata
• Image SEO
• Schema opportunities
• Content optimization
• Content refresh
• Keyword cannibalization
• Quality backlink opportunities
• Digital PR opportunities
• Google Analytics
• Technical SEO monitoring
• We are specifically looking for Advanced SEO
• Not basic keyword insertion or generic AI articles
• Content must be research driven and useful
• Topics should be based on:
• Search Volume + Search Intent + Competition + Relevance + Conversion Potential
• Loan Documents
• EMI
• Entrepreneur Finance
• Other relevant financial topics
• Content should follow a proper strategy rather than random daily posting
• Short videos should be designed for:
• Retention
• Engagement
• Shares
• Saves

Địa điểm & thời gian làm việc

• Hình thức: Làm việc từ xa (remote)